Mazda expects to surpass sales target in Europe this year

Article by Christian A., on July 8, 2014

Mazda is expecting to top its sales target in Europe this year, to be buoyed by new models including the CX-5 crossover and Mazda3 hatchback. Mazda posted a 24-percent climb in sales in Europe in the first five months of 2014, disclosed Jeff Guyton, head of Mazda's operations in the region.

That is way beyond than Mazda’s expected gain of 7 percent full-year growth rate in Europe, with sales pegged at 170,000 vehicles. Mazda posted an 18-percent surge in deliveries in 2013 in a market that dropped 2 percent.

The European car market is recovering from a six-year slump that prompted a two-decade low in sales in 2013. Guyton expects the European market to grow modestly this year at around 3 percent. He noted that the auto industry in the region has already bottomed out, which means that from next year forward, carmakers will get a “little bit more constant growth."

Guyton remarked that he wants the Mazda6 to play a greater role in the carmaker’s lineup in Europe, which is currently led by the CX-5 and Mazda3 compacts. The CX-5 crossover remains Mazda's best-seller in Europe with a 38-percent growth to 25,444 in the first five months, according to data from JATO Dynamics.

It is followed by the Mazda3, at 20,251, and the Mazda6 at 14,691. Mazda is also seeking to target new sets of customers since the market's growth is seen to remain limited. He said that Mazda has additional opportunities particularly in company car fleets, noting that the level of technology and design and functional performance of the Mazda6 is already there.

Mazda posted a 25-percent gain in sales in the EU and EFTA markets in the first five months of 2014 to 76,956 units, according to industry body ACEA. Thanks to the sales surge, Mazda managed to up its market share to 1.4 percent in the first five months of 2014, up from 1.2 percent in the same period in 2013.

Mazda CX-5 signifies the dawn of a new Mazda era. This is the first of a new vehicle generation, a compact crossover SUV embodying the balance of the best from all areas: enjoyment, safety, and sustainability. Furthermore, everything comes in a very captivating package.

CX-5 represents the latest innovations in the company's aim to Jinba Ittai, the sensation of unity between vehicle and driver, first drawn in the classic MX-5. As Mazda’s first vehicle to highlight a complete range of new SKYACTIV technology for more effective, more enjoyable, and more eco-friendly lightweight automobiles, the CX-5 leads the way for new Mazda vehicle generations. Created using Mazda's distinct innovative approach to designing, engineering, and producing vehicles, SKYACTIV's architects effectively resolved opposing aims to develop a line of powertrains, transmissions, and chassis that provide customers with a new height of value.

The development team for this new special model concentrated on four main values. This brought about the CX-5's attractive, emotional styling along with its interior practicality and artistry. Sustainability, as well, was a major priority, both in the vehicle's environmental impact and safety. The incredibly responsive yet intuitive drive dynamics were finally mandatory for Mazda's newest model.

The CX-5's singular SKYACTIV powertrains offer every quality in vehicle that is fun for driving and owning: more spin, better reaction, and improved fuel efficiency. Featuring the newest edition of Sustainable Zoom-Zoom, this automobile does exactly what the driver wills and responds exactly as expected.

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Topics: mazda, sales, europe

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