Mazda posted its fourth month of 30-plus percent growth in a row in October in Europe, logging a 55-percent year-on-year gain in the month. In the first 10 months of 2013, Mazda posted a 16.3-percent year-on-year gain to 125,362 vehicles. Driving this strong growth is the arrival of the all-new Mazda3 at dealerships in some markets, complemented by two other new-generation models.
The arrival of these new models resulted to a significant increase in sales in several key European markets. For instance, Mazda logged a 56-percent rise in sales Germany in October, and 11 percent for the first 10 months of 2013 in a market that has slumped 5.2 percent year-on-year.
Mazda also logged a 47-percent jump in sales in the United Kingdom in October and a 16.2-percent climb for year-to-date. In the Scandinavian markets, Mazda recorded combined sales of 54 percent in October and 58 percent over the ten-month period. The carmaker also tripled its sales in Spain and Poland.
All-new Mazda3 was also selling well particularly in Germany, Austria and Switzerland. Mazda is expecting more sales as it has yet to roll out the Mazda3 Europe-wide. The Mazda6 flagship and Mazda CX-5 compact SUV also posted their largest gains in October in the three Scandinavian countries along with Germany, Spain and the UK, where their sales more than doubled year-on-year.
The new models all boast of Mazda’s SKYACTIV Technology and the KODO - Soul of Motion designs. Built under the Sustainable Zoom-Zoom banner, the new models merge lightweight designs and outstanding fuel economy with outstanding performance and safety.
Taking a glance at the all-new Mazda 3 makes one feel the thrill and excitement of driving one. It won’t be long before the onlooker would feel that a connection has been established, setting a new start for a longer affiliation.
This connection is the result of the so-called "KODO - Soul of Motion" design theme, which was developed by taking inspiration from nature – its beauty and power. This way, KODO allows Mazda’s sense of vitality and agility to reach a whole new level, enabling its new generation of cars to be enticing enough to attract more than just attention.
While the latest Mazda 3 is truly a member of the Mazda family, it also represents a renaissance of some kind. After all, the Mazda 3 represents how the Japanese carmaker was able to express dynamic motion in its package with strong C-segment proportions.
Just like the KODO model before it, the new Mazda 3 boasts of a confident stance, as well as its compact looking, rear-biased cabin. The raked profile of the new Mazda 3 is essentially lower and wider than its predecessor, and is accentuated by its large sporty aluminum wheels and flared fenders.