Mazda jumps 23% in Europe in first half 2014 to 92,430 units

Article by Christian A., on July 23, 2014

Mazda is still the fastest-growing volume carmaker in Europe after posting a 23-percent jump in passenger car sales in the region in the first half of 2014 to 92,430 units. The carmaker significantly outpaced industry sales in the region, which grew just 6.2 percent in the period. The figure means that Mazda managed to grow its market share in Europe by a tenth to 1.3 percent.

The Japanese car manufacturer also managed to outpace growths in several national markets. For instance, Mazda logged a 128-percent gain in deliveries in Portugal in the first half of the year.

The carmaker also posted 75-percent and 74-percent surges in Poland and Spain, respectively in the period. Other national market posting double-digit gains include the United Kingdom at 27 percent, Germany at 22 percent, France at 15 percent and Italy at 11 percent.

The new Mazda3 particular gained headway in terms of demand across Europe in the first six months of the year. For instance, sales of the new Mazda3 grew almost six-fold in the period in the Netherlands (+581 percent); nearly five-fold in Sweden (+470 percent), three-fold in Denmark (+291 percent), and two-fold in Spain (+149 percent).

The new Mazda3 also managed to post increases of over 50 percent in other national markets like Germany and Switzerland. Mazda also logged full order books for the new generation of the Mazda6 and Mazda CX-5.

These models are all laden with SKYACTIV Technology, further complemented by stunning KODO designs, class-leading fuel economy and Mazda’s patented driving fun. Mazda is not stopping on that as it is planning to soon roll out the next Mazda2 super-mini and the new-generation of MX-5 roadster.

The all-new Mazda 3 builds on the traits and success of its accolade-getting predecessor to deliver as a whole new level of human-machine interaction. The new Mazda 3 was built to be a stunning, top quality transport that delivers unparalleled fusion of performance, fuel efficiency and functionality as well as safety and practicality. These are the attributes that allow the new Mazda 3 to follow the tracks of its new generation siblings like the Mazda CX-5 compact SUV that drives like a car as well as the new Mazda 6.

Like the CX-5 and the Mazda 6, the Mazda 3 is provided with a wide array of lightweight SKYACTIV-Technology as well as the latest iteration of the carmaker’s KODO design as adapted for compact car. The result is a car that goes beyond good looks, as the new Mazda 3 also charms the senses to bond the man and machine.

This bond is expected to become stronger as the new Mazda surpasses expectation as it gets driven. The manner the machine connects with the man is exceptional, from the layout of the controls, the way the door opens or the thrilling experience it provides in any trip or journey both for the driver and passengers.

With this bond developing into a true partnership, the new Mazda 3 revitalizes and inspires people to expand their horizons. Its superb handling, exceptional cornering abilities, immediate responses to driver input and precise feedback are just some of its beneficial traits. Aside from these attributes, the new Mazda 3 offers a new mobile connectivity concept that delivers new levels of safety and convenience.

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Topics: mazda, europe, sales

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