Mazda now selling updated Mazda3 at £13,495 OTR

Article by Anita Panait, on February 26, 2012

The updated Mazda 3 is now available for an on-the-road price of £13,495. The new Mazda 3 carries a new look and now sports a more muscular visual appeal with a new rear bumper and new twist-spoke alloy wheels.  The Mazda 3’s ease-of-use was also improved and the cabin has become quieter. Mazda also refined the car’s aerodynamics, cutting the coefficient of drag to 0.29.

This improved drag allows the Mazda 3 to run smoothly on high speeds, thus raising the fuel economy across the range.  Mazda also made sure that Mazda 3 drivers experience improved handling for a more consistent and linear driving feel.  Mazda also updated the interior of the five-door hatchback, using new materials and colors and installing new equipment.

Made exclusively in Japan, the upgraded Mazda3 features innovations which improve its stylish look and at the same time retains its level of functionality.

The updated Mazda 3 boasts of having an ease-of-use design, punctuated by a reduced amount of eye-movement needed to access the car’s onboard systems from behind the wheel.  Designers replaced the color of the lower dashboard console from silver to black, and ringed the dials and controls in satin-polish silver so that they’re more easily seen.  Each of the upgraded Mazda3 models has a generous standard specification within its price band.

New Mazda 3 models include two Sport variants, both fitted with new equipment that includes a gear-shift indicator, but excludes 2.3-litre MZR DISI Turbo engine.

Mazda 3’s entry-level S model has manual air-conditioning and electric front windows while TS models have dual-zone climate control. The TS2 variant gets heated windscreen and integrated Bluetooth hands-free system.  Sport derivatives feature 17-inch alloy wheels and a 10-speaker Bose audio system, while Sport Nav models are fitted with a fully integrated, satellite navigation system.

From introduction, two Launch Edition Mazda3 Tamura models would be available, both featuring a sports styling pack, front fog lights and unique 17-inch black gloss diamond cut alloy wheels. Customers could choose from four colors variants: Aluminium Silver Metallic, Autumn Bronze Mica, Black Mica and Crystal White Pearlescent.

The all-new Mazda 3 features a distinctive new front fascia that is formed by a 5-point grille and front corner openings. The car’s design cues combine with its hood’s sculpted shape, as well as the bold, expressive lines connecting the hood and the front pillars. Moreover, all the lines seemingly flow toward the center, below the 5-point grille, creating a stronger expression of dynamism and power.

From the side, the car’s front fender line effortlessly morphs into its beltline, making the vehicle clearly identifiable as a Mazda. The side sill’s line curves up and seemingly connects with the rear spoiler, thus expressing the vehicle’s agility and emphasizing its compact size. Also, in order to create a more expressive surface, Mazda designers had elaborated the depth of the car’s front fenders, hood edge, and body sides’ protruding, 3-dimensional shape. In turn, this carefully crafts the curves subtly reflecting changes in natural light.

Additionally, the new Mazda 3’s rear view boasts an athletic design, paired with a wide stance. Its strongest features are its protruding shoulders and its emphasized center-focus design. The concept had been carried over from the carmaker’s first-generation Mazda 3 and was made bolder so as to represent expressiveness. All of the rear view’s lines have been designed to focus on the central brand symbol. Moreover, the C-pillar’s impressive design had also been inherited from the 1st-generation Mazda 3, making it more prominent. Mazda’s expertise in terms of stamping technology has made all these possible.

The all-new Mazda 3’s interior boasts a sporty and highly refined cabin. Its dashboard sweeps out toward both sides from the center with dynamic flair, like it is flexing strong muscles. Its center display and controls have been laid out to give you just the right sensation of snugness. The center panel’s angle had been adjusted after carefully analyzing the driver's hand movement, thus producing a more dynamic and more stylish design. Furthermore, a soft, wood-grained dashboard surface with minimal parting lines enhances the quality of the car’s interior. A new interactive lighting control promotes enhanced driver-vehicle connection.

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Topics: mazda3, mazda, uk, price



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