Mazda to invest $120 mil to build an engine plant in Mexico

Article by Anita Panait, on August 9, 2013

Mazda Motor Corp. will make an around $120-million investment in a new engine manufacturing plant in Mexico. The engine plant will be onsite at the carmaker’s vehicle assembly site currently being constructed in Salamanca, Mexico. It will have an output capacity of around 230,000 engines annually, Mazda said in a statement.

Mazda is set to commence vehicle production at the Salamanca site in the first quarter of 2014. Mazda’s Salamanca site will build the Mazda2 and Mazda3 for the United States and markets in Central and South America.

The site will also build engines under its Skyactiv family of technologies. Mazda considers its manufacturing operation in Mexico as a vital part of its global bid to cut its dependence on vehicles exported from Japan and protect itself from fluctuations in value of the Japanese yen.

Around three-quarters of Mazda’s vehicles are currently built in Japan, making the carmaker more export-reliant than other Japanese carmakers like Toyota, Honda and Nissan.

The onsite engine plant will boost Mazda’s manufacturing operation in Mexico by increasing the amount of locally procured parts in the Mazda2 and Mazda3. Mazda aims to sell around 1.7 million vehicles around the world in the fiscal year ending March 2016, expecting 80 percent of them to feature its Skyactiv technology.

The oozing emotional appeal of the Mazda 3 cannot be denied to the point that even a glimpse at the carmaker’s newest creation results to an instant connection between the car and the onlooker, thereby paving the way for a possible long-term relationship.

This appeal is brought by no other than Mazda’s distinctive design language -- "KODO - Soul of Motion." KODO was developed by taking inspiration from both the beauty and power of nature. This design language furthers Mazda’s sense of vitality and agility, allowing the carmaker’s new generation of cars to possess looks that entice motorists to get behind its wheel.

Even at first sight, the new Mazda 3 is easily recognizable as a Mazda. However, the latest iteration of this car marks the latest evolution of the KODO design language as adapted especially for the C-segment to convey dynamic motion. Just as other KODO models before it, the new Mazda 3 has been given a firm stance as complemented by its rear-biased cabin. The newest Mazda 3 is essentially lower and wider than its predecessor. It features a raked profile that rises towards the rear, as enhanced by flared fenders as well as large aluminum wheels.

With its very appealing sporty appearance that directly appeals to the senses of drivers, the new Mazda 3 inspires customers to look further into its true potential and explore its capabilities and attributes by getting behind the steering wheel. The reflections off its glossy surfaces suggest an elegant interplay with the lights, thereby allowing the new Mazda 3 to capture the senses of its drivers and passengers.

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