Mazda to roll out the 2014 Mazda3 in the US this fall, say dealers

Article by Anita Panait, on March 23, 2013

Mazda is planning to roll out its redesigned Mazda3 compact car in dealerships across the U.S. this fall, in a bid to top sales of 300,000 vehicles in the country, three dealers for the carmaker told Automotive News. According to the dealers, the Japanese carmaker disclosed to them that it plans to release the third generation Mazda3 this fall.

Automotive News had reported that Mazda will roll out the compact car later in 2013 or in early 2014. The fall rollout of the Mazda3 will complete a revamp of the carmaker’s entries in the three largest vehicle segments in less than two years. The Japanese carmaker rolled out its new CX-5 compact crossover last spring and its 2014 Mazda6 mid-sized sedan last month.

Mazda considers the new vehicles as well as a larger marketing presence, as vital to achieving its goals of selling over 300,000 units in the US in 2013 and of posting a sales growth that exceeds the industry's overall rate. The Mazda3 has been the carmaker’s best-seller since its debut in 2003 to replace the Protege.

The company posted a 20-percent increase in sales of the Mazda3 in the US in 2012 to 123,361 units, despite the current generation sporting one of the oldest designs in the compact segment. Mazda3 also accounted for 6% of the total compact car sales in the US in 2012. Mazda, on the other, only held a 1.9% share of the US market.

Mazda posted an 11-percent gain in sales in the US in 2012 to 277,046 vehicles, which is still below the 13-percent growth for all carmakers in the country. Mike MacDonald, owner of two Mazda dealerships near Salt Lake City, Utah, told Automotive News that Mazda3 customer traffic in his showrooms has slowed as the Mazda3 has aged and since the CX-5 arrived.

Just one look at the new Mazda 3 and it instantly stirs your spirit, taking hold of you and tightening its grip. In other words, it draws you in and gets under your skin. It makes a connection with you and sews seeds of a long-lasting relationship.

Behind all this magnetism is the Mazda 3’s design theme called "KODO - Soul of Motion," which took inspiration from the power and the beauty of nature. The carmaker developed KODO as a way of taking its distinctive sense of agility and vitality one step further and in order to produce a new generation of vehicles that are uncompromising and beg for customers to drive them.

The latest Mazda 3 marks some sort of rebirth. The brand was able to come up with a passionate and genuine expression of dynamic motion, thanks to KODO’s evolved boldness, which has also contributed to its having energetic and strong C-segment proportions. And like the previous KODO models, the new Mazda 3 features a very firm stance that is also enhanced by its rear-leaning and compact-looking cabin.

Its raked profile is wider and lower compared to that of the current model. This profile conveys strength and agility as it dramatically rises towards the vehicle’s rear and it is bolstered by aggressively flared fenders as well as by large sporty aluminium wheels positioned at the corners.

Moreover, the new vehicle ignites a fire in your heart at first sight, sparking your imagination to visualize all the possibilities that it offers. Its energetic tension is brought about by an enticing as well as a refreshingly uncommon sense of rhythm. And just like emotions, the reflections off its glossy surface textures change with lighting and with your position as the viewer, lifting your moods and capturing your senses.

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