Mazda will offer unlimited mileage warranty customers in Canada

Article by Christian A., on November 15, 2014

Unlimited mileage warranty awaits customers buying or leasing a MY2015 or newer Mazda vehicle in Canada. According to Mazda Motor Corp., the basic warranty covers all defective parts for three years; powertrain components for five years; body sheet metal perforation for seven years; and roadside assistance for three years – no matter the distance driven.

The eight-year emissions defect warranty, meanwhile, will still have mileage coverage of up to 128,000 kilometers, or 79,535 miles. Kory Koreeda, president of Mazda Canada Inc., remarked that the carmaker’s focus is on long-term customer satisfaction.

She said that by offering an unlimited mileage warranty, it will enhance ownership experience by alleviating concerns like kilometer limitations, repair costs and resale value. Mazda’s sales growth in Canada has failed to keep up with the market so far this year.

It only grew 3 percent in the first 10 months of 2014 to 62,995 units, while the overall market jumped 6 percent. This resulted to drop in Mazda’s share of the Canadian light-vehicle market from 5.2 percent in 2008 to 4 percent this year.

Dennis DesRosiers, an analyst at DesRosiers Automotive Consultants, remarked that Mazda’s unlimited mileage warranty is a “continuing trend in the industry,” noting that carmakers typically extend such warranties if there is an expectation that they will not be used.

He added that an unlimited mileage warranty would be an effective marketing tactic.

Topics: mazda, canada

If you liked the article, share on:

Comments

Recommended

As seasons change, temperatures rise and fall. The changes affect our preferences when it comes to driving cars. Therefore, Aston Martin introduces the new DB11 Volante or convertible, and it...
by - October 16, 2017
Aston Martin may be known for building many of the stylish Bond cars we see on the big screen but nobody really knew how it can get super aggressive when...
by - October 16, 2017
Today, manual transmissions have become rare in mainstream cars and are more commonly found in performance cars within the $20,000 to $40,000 range. However, the selection of affordable, three-pedal performance...
by - October 16, 2017
We expected to see the BMW i8 Roadster at last month’s 2017 Frankfurt Motor Show, but it never made an appearance. So the question on fans’ lips now is when...
by - October 16, 2017
Jaguar has just released the first official image of its newest offering, the new Jaguar XEL. Essentially the long-wheelbase version of the Jaguar XE compact sedan, the new Jaguar XEL...
by - October 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries