Mazda2-based crossover will debut later this year

Article by Christian A., on February 17, 2014

It appears that the latest trend is the small SUV segment and just like the other carmakers Mazda wants in this game. As a result, the Japanese company will introduce later this year a Mazda2-based crossover. Taking on its Japanese rival Honda Vezel, the new Mazda2-based crossover will be slotted below the Mazda CX-5 and will be initially sold in Japan.

Still, we expect to see this car also in Europe but especially on the emerging markets. Moreover, the new crossover will also get Mazda2’s new design as this will be introduced this summer. Asked about all these information, Mazda declined to comment, calling them speculative. The new crossover is expected to cost around 1.5 million yen and 2.0 million yen ($15,000-$20,000), according to Nikkei.

Furthermore, Mazda is also planning to expand its crossover line to three vehicles in Japan, with the new mid-sized CX-9 crossover. This vehicle is expected to receive a redesign and will arrive in Japan somewhere in 2015.

While Mazda was developing its new Mazda 2, it felt the need to look at subcompact car trends and to identify the real beneficial values it could infuse into a global B-Car. This resulted to the new Mazda 2 being able to add the brand’s unique brand values – e.g. eye-catching design and exhilarating driving performance – to the segment without having to sacrifice the fundamental requirements for a subcompact car.

These basic requirements include high crash safety performance, ample passenger space, and superior fuel efficiency. In fact, while other automakers made their small cars bigger, Mazda's first goal was to define and analyze a compact vehicle’s optimal size. In effect, the Mazda 2 is able to showcase a very efficient body size without compromising attractive features.

With the Mazda 2, Mazda evolved the inherent athleticism of the brand’s design DNA, all in pursuit of a diverse and bold expression of movement. The new Mazda 2’s basic form is characterized by combining dynamic performance, simplicity, and athleticism, thus leaving a strong visual impression.

Moreover, while competitors are building compact cars and prioritizing functionality by focusing on a boxy form for the body, Mazda has shortened the body overhangs as well as trimmed its corners to the greatest possible extent in order to provide a compact and sporty form, to inspire confidence, and to convey a sense of stability. Mazda created a timeless yet highly distinctive design by carefully coming up with a base form and giving it energetic character lines that befit a B-car.

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Topics: mazda, mazda2, crossover

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