Raring to prove that its new Mazda3 is reliable and is of high quality, the Japanese carmaker is placing eight examples under an unconventional and extreme test drive from Hiroshima, Japan to Frankfurt, Germany. The gruelling test drive dubbed as the ‘Mazda Route3 – Hiroshima to Frankfurt Challenger Tour 2013’ will see eight Mazda3 compact hatchbacks travelling over 9,300 miles from the carmaker’s Hiroshima site to attend the 2013 International Motor Show in Frankfurt.
The Mazda3 hatchback test cars will be powered by a 120ps SKYACTIV-G petrol engine mated to a six-speed SKYACTIV-MT manual transmission.
The vehicles will be manned by journalists, bloggers and Mazda dealers and will cross nine time zones, five countries and two continents. The endurance test will provide ample opportunity for the drivers to become well acquainted with the all-new Mazda3 under a number of driving conditions. From Hiroshima, the Mazda Route3 convoy will cross the Sea of Japan in ferry to Vladivostok, Russia.
From the Russian port, the convoy will commence its main overland journey on August 3, 2013. Media and Mazda dealers from the United Kingdom will be among the first to drive the Mazda3 test fleet when they take part in the three legs from Vladivostok to Krasnoyars, traversing Blagoveshensk and Ulan-Ude.
Each of the seven legs of the Tour covers an average of over 1,300 miles and three to six days of travel. The convoy of eight Mazda3 units are bound to arrive at Frankfurt on September 7, 2013, three days before the 2013 International Motor Show opens. Mazda fans can follow the progress of the Mazda3 convoy on a dedicated Web site at www.mazda.co.uk/mazdaroute3.
With just one look, the new Mazda 3 immediately tempts the spirit, grabbing the onlooker’s attention with a tightening grip. It lures you in, becoming instantly enthralling. Once made, the connection sows the seeds of an enduring relationship.
The "KODO - Soul of Motion" design motif drives this charisma. Finding inspiration in nature’s beauty and strength, Mazda conceived KODO to lift this distinct sensation of vivacity and dexterity to the next level, creating a new generation of unwavering new automobiles that are begging for you to drive.
Consistently renowned and continuously distinct, the newest Mazda 3 manages to herald a revival of a sort. Mazda has developed with a genuinely impassioned articulation of vibrant movement, adapting KODO's audacity for the powerful, dynamic C-segment dimensions. Like previous KODO iterations, the brand-new Mazda 3 has a staunch poise augmented by the solid looking, rearward-leaning interior. Lower and broader than the current offering, the vehicle’s raked silhouette, going dramatically up to the back and strengthened by the confidently flaring fenders and big sports aluminium wheels in the corners, communicates nimbleness and power and Mazda's typical off-the-line strength.
Even with an initial glance, the brand-new Mazda 3 sparks a flame in the onlooker’s heart, igniting the creativity to call up the potential. The dynamic tension is unified with an alluring - and bracingly rare - sense of rhythm. Light reflects off the glossed surfaces and changes like a feeling, all depending on the onlooker’s view and location. This can sometimes be subtle, sometimes dramatic, but always catching the senses and uplifting moods.