Mazda3 to travel from Japan to Germany to prove endurance

Article by Anita Panait, on July 23, 2013

Raring to prove that its new Mazda3 is reliable and is of high quality, the Japanese carmaker is placing eight examples under an unconventional and extreme test drive from Hiroshima, Japan to Frankfurt, Germany. The gruelling test drive dubbed as the ‘Mazda Route3 – Hiroshima to Frankfurt Challenger Tour 2013’ will see eight Mazda3 compact hatchbacks travelling over 9,300 miles from the carmaker’s Hiroshima site to attend the 2013 International Motor Show in Frankfurt.

The Mazda3 hatchback test cars will be powered by a 120ps SKYACTIV-G petrol engine mated to a six-speed SKYACTIV-MT manual transmission.

The vehicles will be manned by journalists, bloggers and Mazda dealers and will cross nine time zones, five countries and two continents. The endurance test will provide ample opportunity for the drivers to become well acquainted with the all-new Mazda3 under a number of driving conditions.  From Hiroshima, the Mazda Route3 convoy will cross the Sea of Japan in ferry to Vladivostok, Russia.

From the Russian port, the convoy will commence its main overland journey on August 3, 2013. Media and Mazda dealers from the United Kingdom will be among the first to drive the Mazda3 test fleet when they take part in the three legs from Vladivostok to Krasnoyars, traversing Blagoveshensk and Ulan-Ude.

Each of the seven legs of the Tour covers an average of over 1,300 miles and three to six days of travel. The convoy of eight Mazda3 units are bound to arrive at Frankfurt on September 7, 2013, three days before the 2013 International Motor Show opens. Mazda fans can follow the progress of the Mazda3 convoy on a dedicated Web site at www.mazda.co.uk/mazdaroute3.

With just one look, the new Mazda 3 immediately tempts the spirit, grabbing the onlooker’s attention with a tightening grip. It lures you in, becoming instantly enthralling. Once made, the connection sows the seeds of an enduring relationship.

The "KODO - Soul of Motion" design motif drives this charisma. Finding inspiration in nature’s beauty and strength, Mazda conceived KODO to lift this distinct sensation of vivacity and dexterity to the next level, creating a new generation of unwavering new automobiles that are begging for you to drive.

Capturing emotions

Consistently renowned and continuously distinct, the newest Mazda 3 manages to herald a revival of a sort. Mazda has developed with a genuinely impassioned articulation of vibrant movement, adapting KODO's audacity for the powerful, dynamic C-segment dimensions. Like previous KODO iterations, the brand-new Mazda 3 has a staunch poise augmented by the solid looking, rearward-leaning interior. Lower and broader than the current offering, the vehicle’s raked silhouette, going dramatically up to the back and strengthened by the confidently flaring fenders and big sports aluminium wheels in the corners, communicates nimbleness and power and Mazda's typical off-the-line strength.

Even with an initial glance, the brand-new Mazda 3 sparks a flame in the onlooker’s heart, igniting the creativity to call up the potential. The dynamic tension is unified with an alluring - and bracingly rare - sense of rhythm. Light reflects off the glossed surfaces and changes like a feeling, all depending on the onlooker’s view and location. This can sometimes be subtle, sometimes dramatic, but always catching the senses and uplifting moods.

Press Release

ALL-NEW MAZDA3 CARS TO TACKLE 9,300 MILE ENDURANCE TEST

Mazda has long been famed for the robust quality and reliability of its vehicles and the all-new Mazda3 builds on those key attributes. To prove just how good its new model is, Mazda is sending eight of its new compact hatchbacks on an unconventional test drive – travelling more than 9,300 miles from the factory in Hiroshima to the 2013 International Motor Show in Frankfurt, Germany.

The ‘Mazda Route3 – Hiroshima to Frankfurt Challenger Tour 2013’ crosses nine time zones, five countries and two continents, traversing Russia (the world’s largest country), before crossing Belarus and Poland. Driven by journalists, bloggers and Mazda dealers, the convoy of new Mazda3 cars will arrive in Frankfurt on Saturday 7 September, three days before the motor show opens its doors. Mazda fans can follow the convoy’s progress on a dedicated website available at www.mazda.co.uk/mazdaroute3/ which will feature a trip diary with images and videos.

After taking a ferry across the Sea of Japan, the main overland portion of the Mazda Route3 endurance test drive begins in Vladivostok, Russia’s main Pacific port, on 3 August. British media and Mazda dealers from the UK will be among the first crews to pilot the Mazda3 test fleet when they participate in the three legs from Vladivostok to Krasnoyars, via Blagoveshensk and Ulan-Ude.

Averaging just over 1,300 miles, the seven ensuing legs of the tour will take between three and six days each to cover. The endurance test will provide ample opportunity for those behind the wheel – journalists and Mazda enthusiasts from various parts of the world – to become well acquainted with the all-new Mazda3 under a variety of conditions. There will also be several opportunities along the way to experience different cultures and customs.

All the Mazda3 hatchback test cars will be powered by a 120ps SKYACTIV-G petrol engine mated to a six-speed SKYACTIV-MT manual transmission. From the stunning ‘KODO – Soul of Motion’ exterior design to the advanced lightweight SKYACTIV technology and a completely redesigned cabin space, the convention-defying all-new Mazda3 is built to exceed customer expectations.

Enhancing traditional Mazda strengths, new Mazda3 delivers uncompromising handling, safety and build quality. In the UK, there will be a choice of two bodystyles (hatchback and fastback), three SKYACTIV-G petrol engines and one SKYACTIV-D diesel – all offering an unbeatable combination of performance, fuel economy and low emissions that should place the all-new Mazda3 among the best in Europe’s C-segment.

This will be the third time that Mazda models have taken part in such an extreme test drive. In 1977, German reporters drove two predecessors of the Mazda3 – Mazda 323 hatchbacks – from Japan to Frankfurt. The expedition was followed up successfully in 1990, when four Mazda 626s crossed the former Soviet Union. Now the stage is set for the most advanced Mazda compact ever to follow in their tracks.

If you liked the article, share on:

Topics: mazda, mazda3, hatchback

Comments

Recommended

The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Tesla revealed that with its new Semi, truck drivers can expect better experience especially with heightened safety and the lower cost of transporting cargo. Indeed, the cabin of the new...
by - November 19, 2017
November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries