McLaren 50 - Courage: brand’s first movie that celebrates its 50th anniversary

Article by Christian A., on February 5, 2013

The McLaren brand has released the first of three short films that were commissioned to celebrate its 50th anniversary celebrations. The film focuses on McLaren’s back-story, which is mainly that of Bruce McLaren, the founder of the racing team about 50 years ago. It is directed by Swedish music-video maker Marcus Söderlund.

It is the first of three films that form part one of the 50th anniversary trilogy that follows Bruce McLaren as he remembers his crash in 1970 at the Goodwood circuit. This is the crash that killed him at 32. The film was shot in Söderlund’s trademark, dreamlike state. The narration was Bruce McLaren’s words himself: “…What might be seen as a tragic end was in fact a beginning.

As I always said, to do something well is so worthwhile that to die trying to do it better cannot be foolhardy. Indeed, life is not measured in years alone but in achievement...” Söderlund said that this is Bruce McLaren's film. He also said that McLaren revisits this crash-site, similar to an angel from a Frank Capra movie. He added that this is how he imagines Bruce McLaren looked at the world.

Instead of simply settling on the usual, McLaren Automotive revealed that it will be offering for the McLaren MP4-12C a package of enhancements designed to make this high-performance sports car offer a more stimulating drive while ensuring that it is easy to live with. Indeed, the latest version of the McLaren MP4-12C is expected to set new standards as it relates to efficiency, pioneering technology, and power.

Those who are already waiting for their 12C to be delivered have no need to worry. All owners will get the chance to avail of the package of upgrades, at no extra charge, like the additional 25 hp (25 PS). This only highlights the commitment of the brand to make sure that customers are able to have fun driving their 12C and at the same time enjoy owning it.

As already mentioned, there is an increase in the power amounting to 25 hp (25 HP). Indeed, the changes done to the twin-turbocharged mid-mounted V8 engine increase the output to 616 hp (625 PS). This allows the McLaren MP4-12C to have excellent acceleration running at track speeds without experiencing any loss in the efficiency.

The engineering team at McLaren also made some changes to engine and SSG transmission by making the responsiveness even better. Further, the ease of use has been enhanced, something that you rarely hear said for vehicles of this type. With a wider selection for the wheels, leather, and paint, customization is increased even more. Another big change is the Intake Sound Generator system or ISG.

This is the same system that manages how much sound coming from the engine intake goes to the cabin. For the new McLaren MP4-12C, it can be programmed on three different levels under all three Powertrain modes. This ensures that the driver is able to hear the sound preferred, no matter what the road may be. With the exception of the redesigned McLaren Speed Marque badge, the style of the new McLaren MP4-12C remains the same.

Topics: mclaren, movies

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