McLaren Automotive has commenced production of its touted Sports Series family of luxury sports cars at its McLaren Production Centre (MPC) in Woking, England. First to be rolled out to the market is the McLaren 570S Coupé, followed by the McLaren 540C Coupé.
McLaren will roll out another body style next year. In fact, McLaren has already shipped the first 570S Coupé to a retailer in the United Kingdom. The British currently has over 1,000 orders as taken by its retailer network all over the world.
The production start of the Sports Series marks a new milestone in McLaren’s history while completing its three-tier product strategy of Ultimate Series, Super Series and Sports Series.
By the time McLaren completes the Sports Series family – expected by 2018 – the carmaker is forecasted to more than double its annual volume to over 4,000 cars. McLaren’s Sports Series has a price tag starting from £126,000 for the 540C Coupé to £143,250 for the 570S Coupé.
Jolyon Nash, Executive Director for Sales and Marketing at McLaren Automotive, described the start of production of the new Sports Series as a pivotal moment for sports carmaker. He remarked that since McLaren Automotive’s global launch in 2010, the company has already produced supercars and hypercars aimed at a “core, enthusiast” customer.
These products, he noted, were a big factor for McLaren year-on-year surges in sales, revenues and profits. He remarked that the Sports Series is aimed at a new buyer – a sports car market that the British carmaker has yet to penetrate.
According to Nash, while a Sports Series model will still deliver the benchmark performance and driver engagement typical of a McLaren, it is distinct from the carmaker’s current models in terms of usability and practicality.
He expressed confidence that the Sports Series would significantly contribute to McLaren’s long-term sustainability. Indeed, McLaren’s surge since its global launch five years ago was helped by its plan to introduce a new model each year.
McLaren launched the 12C in 2011 and the 12C Spider in 2012. McLaren commenced production of the McLaren P1 in 2013 and unveiled the 650S -- in coupe and Spider form -- in 2014. This year, McLaren announced the Sports Series. The company has been posting profits since 2013 and sales growths since 2012.