McLaren Automotive celebrates its first anniversary

Article by Christian A., on June 23, 2012

On the same day that McLaren Automotive is celebrating the first anniversary of the opening of its first dealership to retail the MP4-12C, the British supercar maker is also marking the 1,000th unit delivered around the world. McLaren has plenty of reasons to celebrate its inaugural year of commercial operation. McLaren Sales and Marketing Director Greg Levine said that the year has been filled with “great successes and great challenges.”

However, he said that resolving those obstacles have been extremely rewarding. Levine didn’t say what its sales target was due to the economic instability that affected Europe and other regions too.

He said that as the market is highly volatile, it’s unsure what the 2013 will offer. But Levine thinks that McLaren will continue to grow as it adds dealers and models.

Greg Levine added that the goal is to expand the retail network of McLaren to 70 stores by the middle of the decade from just 35 currently. These stores will have to cope with increasing the number of products to 13 models and variants in the succeeding years.

Levine also denied that any of these models is an SUV, which is what British brand Bentley did. He said that McLaren’s concentration is on making carbon-fiber sports cars that will trigger a significant shift in the minds of next-generation customers. Levine said that the chances that the brand will achieve its target will be much higher, considering that the brand has had an impressive start.

Instead of just watching its McLarenMP4-12C achieve success in the global auto market, McLaren Automotive moved to further improve the high performance sports car to make it more dynamic to drive and easier to use.

To make the 12C more dynamic to drive, McLaren worked to increase the max power output of its mid mounted, twin turbocharged V8 engine from 600 PS to 625 PS (616 hp), representing a power surge of 25 PS (25 hp). Not only that, the British carmaker also tweaked the V8 engine and the SSG transmission, thereby increasing their responsiveness to the smallest input by the driver.

Moreover, the new 12C is easier to use – an attribute that isn’t usually associated with high performance sports car. This was achieved by implementing an array of detail changes. Moreover, McLaren is now allowing customers to further personalize their 12C according to their taste and preferences by making available a wider selection of colors, leather and wheels.

In addition, McLaren has made the 12C's Intake Sound Generator (ISG) system – a feature that manages the amount of engine intake sound seeping into the cabin -- programmable in three levels in all three Powertrain modes.

The only visual tweak that the carmaker implemented on the latest 12C is a minor revision to McLaren Speed Marque badge, which means that customers will still enjoy the purposeful styling of this high performance sports car.

Interested customers could now place orders for the latest iteration of the McLaren MP4-12C. For those who have already received their 12Cs (the previous iteration) but wanted to make it as powerful and as purposeful as the new one, McLaren is offering them a package of upgrades at no extra charge. These upgrades include the 25-PS (25 hp), which means older customers could still enjoy the 625-PS McLaren MP4-12C.

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Topics: mclaren

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