McLaren Automotive opens new store in Stockholm

Article by Anita Panait, on September 4, 2013

Customers in the Nordics aching to get their own McLaren cars now do not have to go far to acquire their units as McLaren Automotive has officially opened a retail store in Stockholm, Sweden. McLaren Stockholm, which is being operated by sports car specialists Autoropa, was announced in 2012 and marks the carmaker’s continued expansion of its sales network in Europe.

McLaren Automotive chose Autoropa in 2012 to represent the British brand across the Nordic region as McLaren Stockholm. The carmaker’s latest retail outlet started selling the McLaren 12C in June 2012. Autoropa is a fully serviced importer and seller of exclusive sports cars with showrooms and service workshops in Stockholm and Malmö. Autoropa is also one of a select group of companies to be an authorized service partner for the McLaren F1 supercar.

David Brimson, McLaren’s Automotive Regional Director for Europe, remarked that they are pleased to officially open McLaren Stockholm as well as provide opportunity to customers in the Nordics to experience McLaren and discover the its philosophy. He described Autoropa as “the obvious partner with its excellent knowledge of the market,” adding that the company could deliver “the highest service to customers.”

Fillip Larsson, Managing Director of Autoropa said: “At Autoropa we take great pride in offering our customers the very best the automotive world can offer. No doubt, McLaren fits very well into our way of working and our long-term ambitions. We are looking forward not only to present this exiting brand to our current customers, we are also excited about the new opportunities McLaren represent for us to meet with new customers that we not yet had the pleasure of getting to know.” 

First revealed in October 2012, McLaren revealed that it has since introduced a number of modifications for the MP4-12C like the ones implemented for the engine and the transmission. This is, of course, aside from the various functional attributes. By putting focus on developing the drivetrain, engineers at McLaren Automotive were able to up the output of the twin-turbo 3.8-liter V8 engine to 616 hp (625 PS) from 592 hp (600 PS).

In addition, even if the engine mapping was redesigned, this did not affect the M838T engine’s efficiency. Fuel economy under the EU combined cycle for example is 24.2 mpg (11.7 1/100 km). CO2 emissions meanwhile are still the same at 279 g/km. Paired to this engine is the SSG 7-speed transmission which the engineers also enhanced.

This resulted in a throttle response that is crisper. Clutch control is improved as well allowing for gear changes that are not only smooth but also faster. One feature that will likely get customers excited for the new McLaren MP4-12C is the highly advanced Intake Sound Generator system. Depending on what Powertrain mode the driver chooses for the MP4-12C, the ISG system works by managing the noise that the cabin experiences from the engine intake at different levels. These modes are Normal, Sport, and Track Powertrain.

As the driver changes between modes, the driving experience and aural drama are enhanced. Indeed, the engine noise inside the cabin changes with respect to how much the rev is increased and the amount of throttle power applied. For the 2013 version, the driver can see just how much noise is delivered with each mode through an electronic menu that can be accessed through the instrument cluster.

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Topics: mclaren, showroom

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