McLaren eyes to more than double sales in Asia this year

Article by Anita Panait, on May 30, 2013

McLaren expects to more than double its sales in Asia in 2013, boosted by high demand in China. The carmaker, however, expects its global deliveries to post a little change in 2013. McLaren is planning to open its first four dealerships in China this year and another four in the first half of 2014.

Mirko Bordiga, Asia Pacific regional director for McLaren, told Bloomberg that Asia will account for around 25 percent of the carmaker’s global sales this year, from just 10 percent in 2012. He remarked that the British sports carmaker intends to sell 1,400 units around the world in 2013.

According to McKinsey & Co. estimates luxury car sales in China will likely exceed those in the United States as early as 2016. Bordiga said that McLaren will finally sell vehicles in China this year, adding that the carmaker is waiting for the official documents to start the company.

As part of a campaign against extravagant spending, China is mulling imposing a 20-percent consumption tax on ultra-luxury vehicles that carry prices of over CHY1.7 million ($278,000), according to report of the Nanfang Daily, citing an official from a German luxury carmaker.

Bordiga said that such taxes would likely only affect McLaren's sales in China in the short term, adding that the carmaker will wait and see on how the Chinese government applies the new tax regulation. Liang Yonghuo, an analyst for Haitong International Securities Co., wrote in a note that China’s proposed new policy would most affect ultra-luxury cars from Ferrari and Lamborghini. Liang estimates around 4,000 to 5,000 ultra-luxury vehicles in China.

Rather than be content with what it has achieved so far, McLaren Automotive revealed that it will be launching a package composed of improvements with the goal of making the McLaren MP4-12C offer a more invigorating drive while making sure that it is easy to live with. The biggest change experienced by this high performance sports car is the increase in the power of 25 hp (25 PS).

This means that the maximum output of the twin-turbocharged V8 engine, mid-mounted, has been increased to 616 hp (625 PS). Because of this, acceleration when running at track speeds is more intense without any of the efficiency reduced or lost. Further, engineers at McLaren made important changes to the 12C engine and the SSG engine it is paired to in order to increase the responsiveness.

When it comes to high performance sports cars, the phrase “ease of use” is something that is not typically used. Under the McLaren MP4-12C though, this was enhanced further by implementing a wide range of detail changes. In addition, by offering more choices when it comes to the wheels, leather, and paint, customers get more personalization options.

One unique feature of this model is known as the Intake Sound Generator system, or ISG. This system is the one that controls how sound those in the cabin can hear from the engine intake. Further, the system allows for programming on all three levels using the three Powertrain models. This means that the driver can choose how much sound he or she wants to experience, no matter what the road condition is.

McLaren though made sure not to change any of the purposeful style, with the exception of a small modification on the McLaren Speed Marque badge. McLaren revealed that the latest version MP4-12C will be able to set new standards against its rivals as it relates to efficiency, ground-breaking technology, and power.

While orders for the MP4-12C are now accepted, those who already have the 12C will get the chance to experience what the new model has to offer. For these owners, the brand will be offering them an upgrade package that includes, for free, that additional 25 hp (25 PS). For McLaren, this is proof that it will always be committed to making sure that its customers not only enjoy owning a 12C but have fun driving it.

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Topics: mclaren, asia, sales



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