The year 2016 was a successful year for McLaren in terms of sales, but it has been on a streak and has actually broken sales records every year for the past four years. Since 2012, the company has been celebrating one milestone after another. To be more precise, the company sold a total of 3,286 cars last year, that is about double the number of what they sold in 2015 - or a 70 percent increase. These result to a sales revenue of £649.8 million ($844 million), an increase of 44 percent.
This success may be the result of the Sport Series family that was first sold to the market in 2016. In fact, the Sports Series alone delivered a total of 2,031 units, which seem to make up most of their sales. Within that range, the 570GT and 570S were the top sellers. Besides that, the Super Series was also quite a success, selling 1,255 units in 2016.
Most sales have been accounted for by the North American market, with a total of 1,139 deliveries, it significantly increased by 106 percent over 2015. As for the European market, McLaren was able to move 996 units in total, again a huge increase of 153 percent. Lastly, they sold a total of 228 cars in the Chinese market. There is a 90 percent increase for McLaren in the Asia Pacific.
A total profit of £9.2 million has been earned by the British automaker before tax in 2016, making it the fourth consecutive year of profitability for McLaren in the six years that they have been in the market. That number is very impressive compared to 2015’s profit of £5.4 million. But all in all, McLaren’s highest record was back in 2014 with a profit of £14.9 million.
Mike Flewitt, McLaren Automotive Chief Executive Officer, said in an interview that 2016’s positive performance was supported by a 44% hike in sales revenue. He referred to these figures as additional proof that the brand’s growth strategies are “both achievable and sustainable.”
So far, 2017 is looking good for the British automaker with the introduction of the 720S. The company says that they have already taken 1,500 orders of the new model after it has been introduced. Another model that should help with McLaren’s sales would be the new 570S Spider - the first convertible in its Sports Series range of cars, which will make its debut this weekend at the Goodwood Festival of Speed. The company hopes that they will continue to break their sales record in the next coming years.
Back in February, the company announced that it will bring back production to the UK by opening a £50 million plant in Sheffield.