McLaren says 50% of the MP4-12C buyers will come from Europe

Article by Christian A., on August 29, 2010

At least 50% of the buyers for McLaren Group's MP4-12C supercar are expected to come from Europe, according to McLaren Automotive Managing Director Antony Sheriff.

As the demand for luxury vehicles is once again on the rise, McLaren has scheduled a 50-venue promotional tour for its 12C in Germany that starts on June 17.

The 12C, which rivals the Ferrari, is priced at about 150,000 pounds ($227,000). McLaren plans to produce 1,000 units next year but already, it has received about 2,500 expressions of interest. This pushes the waiting list to almost a year.

In an interview at McLaren's base in Woking, near London, Sheriff said that many might think that it isn't the right time to own this type of a car but it's apparent from the interest the 12C has gotten that many people are "growing a bit sick of self- imposed austerity."

He expects that Britain and Germany will lead European sales; a third of orders will be from the US; and the rest from Asia and the Middle East.

McLaren, which is famous for having the most successful Formula One racing team after Ferrari, will open 35 global dealerships in 2011 and plans to increase this number to at least 70 by 2015 as the model range expands. Sheriff also forecasts that luxury and sports-car sales will climb by 35% this year.

If you liked the article, share on:

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries