McLaren, Tag Heuer announce a new exclusive partnership agreement

Article by Christian A., on March 15, 2013

A new exclusive partnership agreement has been entered by TAG Heuer and the McLaren Group, according to TAG’s President and CEO Jean-Christophe Babin and McLaren Executive Chairman Ron Dennis. TAG Heuer will still be the supplier of the official timepiece for the Vodafone McLaren Mercedes Formula 1 team.

However, this partnership will be expanded to include McLaren Automotive, the maker of leading high performance sports cars such as the 12C and McLaren P1. The engineers of TAG Heuer and McLaren have a strong technical partnership as they’ve collaborated on timepieces and on-board timekeeping systems, putting the focus on how connected watchmaking and racing car production are.

Under this new partnership agreement, the future TAG Heuer will support McLaren’s ''Young Driver Development Programme'', a plan to recognize and support the most gifted young drivers. For several years, TAG Heuer has been successful at helping F1 champions. This is expected to continue by closely working with McLaren.

Famous Mexican driver Sergio Perez will serve as the Swiss brand’s ambassador, along with Jenson Button, the Formula 1 World Champion. In commemoration of McLaren’s 50th anniversary and the 50th anniversary of the Carrera timepiece as well as to seal their partnership, the TAG Heuer logo will be seen on the rear spoiler of McLaren cars, the drivers’ suits and the team apparel.

New McLaren P1 was presented at the Geneva Motor Show 2013 with a clear objective: to be the world's best driver's car on the road and on the track. And in order to achieve this goal, McLaren is utilizing all of its five decades of experience and success in the world of racing, especially in terms of lightweight carbon fiber technology and aerodynamics.

As a result, McLaren has a car with an unprecedented level of downforce: the same levels as that of a GT3 racing car, yet with a greater ground effect. Not only does this downforce boost cornering and braking performance, but it also helps with stability, drivability, and balance at all speeds.

According to Ron Dennis, McLaren Automotive Executive Chairman, the company introduced carbon fiber chassis in 1981 to Formula 1 with its MP4/1, and they had the first ever carbon-bodied road car. He said that they have been at the cutting edge of aerodynamics and that all their experience in this area went into the new P1. Two decades ago, they raised the bar for supercar performance with the McLaren F1, he added. And with the P1, they redefined it once again.

The world's best driver's car has to deliver instant throttle response and excellent straight-line performance. And to deliver this, the P1 employs an IPAS petrol-electric powertrain that is innovative and that comprises a substantially revised 3.8L twin-turbo V8 petrol engine, together with a single electric motor (M838TQ).

Their combined power output is 903 hp. The ability of the electric motor to provide instant torque is equally important as absolute power as it makes the powertrain highly responsive. This electric motor is greatly efficient, too, and can cover 10 km by itself. With it, carbon dioxide emission levels are less than 200g/km.

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