McLaren is already on a successful path and turned profit ahead of schedule in 2013. Despite the success of its models and the profit, the British company will still invest in new models and dealers over the next three years. According to CEO Mike Flewitt, McLaren wants to achieve, within five years, profit margins similar to those of Ferrari or Porsche.
What’s more interesting is that McLaren managed to post profit in 2013 without the backing of any major carmaker. The company managed to be successful without its former partner, Mercedes-Benz. For those who don’t know, between 2003 and 2009, McLaren built the SLR for Mercedes-Benz.
Still, analysts believe that McLaren is vulnerable without the backing of a major manufacturer because development costs are high and being able to tap into research elsewhere in the company is considered a big advantage. McLaren’s first supercar created by its own was launched in 1994, but the company made only 107 units of the acclaimed F1.
Last year, McLaren built about 1,400 units of the 12C. By 2016, McLaren wants to build around 4,000 cars a year. It’s a big target, as Ferrari built 6,922 cars last year. In order to reach its goal, Mclaren will debut next year, its most affordable supercar, which will cost around 146,000 euros or $200,000. The new supercar will sit below the new 650S.
In addition, McLaren will launch its fourth supercar, which will be slotted above the 650S and below the P1 hybrid hypercar. McLaren is expected to continue to spend and develop new models. Back in 2013, Mclaren spent 70 million pounds to develop new models, up from 68 million pounds in 2012 and 67 million in 2011.
The upcoming affordable supercar is codenamed P13 and according to Flewitt it will use a variation of the carbon fiber tub chassis found on the 650S and P1. Under the hood, we will find the same turbocharged 3.8-liter twin-turbo V8 engine used by the entire McLaren lineup.
Besides the new P13, McLaren will also add another 20 dealerships whit year, bringing the total number to 70. By 2016, the company wants to have 100 dealerships.
McLaren 650S connects with the range as another model along with the 12C and fully sold McLaren P1. It takes inspiration from both these models as well as from the brand’s five decades of competing at motorsport’s highest levels.
Offered as a fixed-head coupé or a Spider, with a folding telescopic hard top, the McLaren 650S vows to reimagine the segment of high-performance supercars and has a design and development that provides the best in engaging drivers on the road and on the track.
The 650S emblem label speaks to the output of power, 650PS (641 bhp), of the singular British-made McLaren M838T twin turbo V8 engine. The 'S' represents 'Sport', emphasising the attention and advancements to the engagement, handling, transmission, and drivability. Performance data will be verified before of the Geneva Automobile Show, but it will improve the currently quick 12C which remains available.
McLaren P1 inspired the design, providing a sneak peek to a new design theme for the family. The front bumper provides the 650S with a vivid, but crisp look as it sits under new LED headlights that express a look much like the P1. The more assimilated front splitter adds to higher downforce levels, creating a higher level of steering feel and confidence for the driver during turns, and adding to the car’s agility and handling. Distinct door blades at the rear of the front wheels conduct air from the back edges of the front splitter, improving further the front grip and overall balance.
The streamlined performance of the 650S is as effective as the 12C, having the same coefficient of drag figure; but the air worked much harder and more effectively as it streams over and through the operating structure. At 150 mph, there is a 24 per cent increase in downforce levels.