Mercedes’ 10-month sales lead in the US over BMW is down to 2,748 units

Article by Anita Panait, on November 2, 2012

BMW posted a 21-percent year-on-year jump in sales in the United States in October 2012, allowing it to shorten the luxury auto sales lead held against it by main rival Mercedes-Benz. BMW sold 26,451 vehicles in October 2012, uplifted by around 26-percent increase for its 3 series. On the other hand, Mercedes posted a 5.9-percent year-on-year increase in sales in the US to 23,978 on Thursday, boosted by updated versions of the C class small sedan.

Toyota Motor Corp.'s Lexus recorded a 9.7-percent year-on-year increase in US sales in October 2012 to 19,850. BMW’s October figures allowed it to effectively cut Mercedes' ten-month lead to 2,748 vehicles, from 5,221 at the end of September 2012. The two German carmakers are neck-to-neck in the race to become the No. 1 luxury car brand in the US.  BMW held the distinction in 2011, after outselling shortage-hurt Lexus. 

Toyota’s luxury brand had been the No. 1 luxury brand in the US for 11 years. BMW posted a 6.7-percent climb in total US sales for the first 10 months of 2012 to 212,848 vehicles. Mercedes logged a 12-percent hike in total US sales for the first 10 months of 2012 to 215,596 units. The sales results, however, do not include Daimler's cargo vans and Smart cars and BMW's Mini brand, since they are not considered luxury vehicles.

Mercedes-Benz C-Class welcomes the spring of 2011 with a new and exciting facelift. The attractive front section of this in-demand model is made more consistent with the specifications of the brand’s latest design idiom. The front bumper is built with a more active and expressive contour, and complements the radiator grille as a central prominent element in the front.

Establishing a base structure for the radiator grille, a V-shape is formed by the upward curve of the central air intake. Prominent side segments also spread from the daring V-shape at midpoint. Continuing from under the headlights, these segments integrate fully with the feature lines seen in the flanks, then creating a connection with the sides. The air inlets on the side of the bumper are also located low, thus enhancing the car’s road-hugging impression.

The bonnet of both the estate and the saloon is constructed from aluminum. The curved lines and contour surrounding the radiator grille and the headlamps also highlight the front end’s V-shape more extensively than before.

In order to create a fresh face for the Mercedes-Benz C-Class, the form of the clear-lens headlights has been redesigned to establish a firmer and more dynamic appearance and to work well with the car’s radiator grille, bumper and bonnet. This impression is also improved by the interior aspects of the housings and the exterior components of the headlights.

The headlamps modernity is also accentuated by smart precision and an impressive interplay of high-gloss and matt areas. The halogen headlights are also installed and arranged in the traditional means, with the indicators lying on the outer corner joined with the front wing, the low beam positioned on the outside, and the main beam neatly tucked on the inside.

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