Mercedes-AMG is on track to hit record 100,000-unit sales in 2017

Article by Christian A., on June 1, 2017

Daimler has made a superb job of beefing up the Mercedes-Benz range in the present day, increasing the number of models in both the high and low spectrum of the German automaker's portfolio notably in the AMG category.

And the results have been impressive: Mercedes-AMG achieved a remarkable 99,235 AMG vehicles worldwide in 2016. This represents a 44.1 percent growth compared to the previous year. It appears that the German automaker isn’t backing down from its goal of a record sales growth. In fact, if its sales continue at its current rate, it is very likely that Mercedes-AMG will hit the 100,000-unit mark this year to set another sales record.

This can be attributed to the German automaker's move to release more affordable models including the A-Class in Europe and the CLA in the U.S., head of marketing Britta Seeger said. She further revealed in an interview with Autocar that they are offering the A 43 for the driver who isn’t yet ready to get behind the wheel of a 63 model.

Although the boost in the sales growth is impressive, the German automotive company was able to achieve it by maintaining the exclusivity among its patrons. CEO Tobias Moers said that it's all about the strategy, they have boosted the number of 63 units and they can now utilize the 43 model, too. He further added that they offer their customers the most extensive product portfolio of all time, with more than 50 varying models ranging from the A-Class right up to the S-Class. With a superb portfolio that includes the 43 and 45 series AMG units, it is expected that the German marque will generate plenty of sales.

Incidentally, the 43 Series sports cars are offered on an average between $12,000 and $14,000 cheaper compared to their 63 Series counterparts.

The most economical Mercedes AMG is the CLA45 sedan, which goes on sale for around $50,400. This modest luxury performance sedan can speed from 0-60 mph time in 4.1 seconds, a feat made possible through its turbocharged 2.0 L 4-cylinder engine.

The forthcoming AMG Project One hypercar should help the brand raise its status even further. Only 275 examples will be produced, each costing $2.4 million. The CEO also envisioned the AMG brand to have a double-digit growth this year. There are plans to build standalone Mercedes-AMG showrooms to bring in more sales for the German marque.

As of now, the German automotive company is offering 19 AMG-tuned models around the globe with 30 versions. Its most powerful unit, the AMG GT R, has a price tag of $157,000 and comes with an impressive 577hp (430 kW) to achieve a top speed of over 200 miles per hour (321 km per hour). The incoming AMG Project One hypercar will be unveiled to the world in September at the notable Frankfurt Motor Show. Deliveries of the hypercars to its owners will not happen until 2019.

If you liked the article, share on:



It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019