Daimler has made a superb job of beefing up the Mercedes-Benz range in the present day, increasing the number of models in both the high and low spectrum of the German automaker's portfolio notably in the AMG category.
And the results have been impressive: Mercedes-AMG achieved a remarkable 99,235 AMG vehicles worldwide in 2016. This represents a 44.1 percent growth compared to the previous year. It appears that the German automaker isn’t backing down from its goal of a record sales growth. In fact, if its sales continue at its current rate, it is very likely that Mercedes-AMG will hit the 100,000-unit mark this year to set another sales record.
This can be attributed to the German automaker's move to release more affordable models including the A-Class in Europe and the CLA in the U.S., head of marketing Britta Seeger said. She further revealed in an interview with Autocar that they are offering the A 43 for the driver who isn’t yet ready to get behind the wheel of a 63 model.
Although the boost in the sales growth is impressive, the German automotive company was able to achieve it by maintaining the exclusivity among its patrons. CEO Tobias Moers said that it's all about the strategy, they have boosted the number of 63 units and they can now utilize the 43 model, too. He further added that they offer their customers the most extensive product portfolio of all time, with more than 50 varying models ranging from the A-Class right up to the S-Class. With a superb portfolio that includes the 43 and 45 series AMG units, it is expected that the German marque will generate plenty of sales.
Incidentally, the 43 Series sports cars are offered on an average between $12,000 and $14,000 cheaper compared to their 63 Series counterparts.
The most economical Mercedes AMG is the CLA45 sedan, which goes on sale for around $50,400. This modest luxury performance sedan can speed from 0-60 mph time in 4.1 seconds, a feat made possible through its turbocharged 2.0 L 4-cylinder engine.
The forthcoming AMG Project One hypercar should help the brand raise its status even further. Only 275 examples will be produced, each costing $2.4 million. The CEO also envisioned the AMG brand to have a double-digit growth this year. There are plans to build standalone Mercedes-AMG showrooms to bring in more sales for the German marque.
As of now, the German automotive company is offering 19 AMG-tuned models around the globe with 30 versions. Its most powerful unit, the AMG GT R, has a price tag of $157,000 and comes with an impressive 577hp (430 kW) to achieve a top speed of over 200 miles per hour (321 km per hour). The incoming AMG Project One hypercar will be unveiled to the world in September at the notable Frankfurt Motor Show. Deliveries of the hypercars to its owners will not happen until 2019.