Mercedes-Benz Vans, one of the world’s top van makers, has just launched adVANce, which is their strategic transport industry initiative for the future. With this, the division analytically considers its customers’ evolving requirements. Changes in these requirements are influenced by industry disruptions and adaptations secondary to economic and social changes and trends, including urbanisation, e-commerce expansion, intelligent integration of multiple Internet of Things (IoT) technologies and the widespread adaptation of platform-based business models.
Mercedes-Benz Vans is methodically utilising the latest digital, robotic and automation technologies while strategizing for future opportunities based on advances in these technologies. The business division will not just be a vehicle manufacturer but will also become a provider of integrated smart system solutions that are designed to increase the efficiency of the transportation of goods and passengers. This would then provide customers with new business opportunities and additional economic benefits.
Volker Mornhinweg, Head of Mercedes-Benz Vans, spoke at today's Van Innovation Campus in Stuttgart, saying that their company recorded its best results in the first six months of the current year. They used this as a strategic platform for their vans division going forward.
Mornhinweg added that in order for Mercedes-Benz Vans to remain relevant despite the ongoing drastic sector changes, they are adapting the 'Mercedes-Benz Vans goes global' strategy which covers more than just their products and reaches out to new international markets. He explained that the company’s focus now encompasses not just the vehicle but also the complete value chain as well as their customers’ business environment. They now offer digital age transport solutions where the van now becomes “an intelligent, interconnected data centre on wheels.” To achieve this, the company is undertaking a five-year half-billion euro investment and forming a new organisational unit. These moves are unprecedented in the van sector.
Identifying future customer requirements
The Mercedes-Benz adVANce initiative is the company’s strategic adaptation system which takes into account quickly evolving customer requirements. Among these are the flourishing online businesses in food and general merchandise, both of which place accelerating demands for same-day or even same-hour delivery. Urbanisation is another continuing trend, and it is estimated that by 2030, two-thirds of the world’s population will be urban dwellers. Obviously, increasing transportation demands will have to be satisfied in a quicker and more efficient way that is also notably environment-friendly.