Aesthetics A Design Sculpture reveals Mercedes-Benz A-Class sedan concept

Article by Christian A., on January 30, 2017

The previous year has introduced a lot of new overhauls in the compact car segment not just for Mercedes but also for other major players in the car industry. In addition to the new overhauls, Mercedes-Benz’s “Aesthetics A” unveiled its new design sculpture for the upcoming A-Class sedan models. The teasers show how the new design philosophy incorporates fewer lines and creases as if everything else have gone back to the basic element of style.

Judging from the side profile, the concept saloon has a smoother and more distinct singular shape unlike anything we’ve seen before. Gorden Wagener, Chief Design Officer for Mercedes Benz, says that with its sensual surface design, the upcoming generation of the compact class has the potential to herald a “new design era.” This is probably what he meant with the new “Sensual Purity” design language that has almost completely gotten rid of the “sharp creases” and instead replaced it with more “sensual lines” for a flawless finish. We’ve also noticed it to be taking some of the newly updated AMG GT design cues particularly on the vertical slats along the front grille.

Rumors imply that there will also be an all-new four door model in the lineup destined for its North American consumers. In relation to this, the company is also considering a long wheelbase, 7-seater crossover bound for its Chinese market--- but maybe we’ll find out for sure about that at the 2017 Auto Shanghai this coming April.

Since the company is planning to introduce a new compact sedan by 2018, we think the latest styling cues will play a big role in the German automaker’s vision of compact car design. If such a design sculpture would be implemented, certainly, we’ll be expecting to see them on Mercedes- Benz’s two new A-Class sedans within the next 3 years. Aside from these, the new styling principle will also make it on the latest B-Class, GLA and CLA models including the CLA Shooting Brake and perhaps even with the new crossover segment.

For now, what we’ve only seen are some stolen snapshots for the new generation A-Class and GLA compact models while being tested. The A-Class hatch, which will be unveiled sometime in 2018, will be among the new compact segments that will be using the Mercedes-Benz MFA (Modular Front Architecture). If ever, it will be pitted against the BMW 1-Series and also with the new Audi A3 model. Meanwhile, the 2020 GLA will probably come out much later and will be competing against the BMW X1 as well as with an Audi Q3 compact SUV. Better hold on to your seats!

Press Release

Mercedes-Benz advances design idiom consistently: The days of creases are over

The Mercedes-Benz designers have restyled the product range with great success. The upcoming compact class generation marks the dawn of an even more rigorous implementation of the design idiom of "sensual purity". The "Aesthetics A" sculpture provides a first indication.

The designers at Mercedes-Benz are reconciling tradition and modernity in designing the cars for the future. Their work centres on 'Sensual Purity' as an expression of modern luxury. In applying this design philosophy, Mercedes-Benz sparked a transformation in design with the current A‑Class, launched in 2012. The new design idiom featuring edges and creases – indentations and recesses in the sheet metal – aimed to create clear forms and sensual surfaces which showcase high tech while also arousing emotions. This played a decisive role in making the brand younger and was key to the company's excellent sales results. Every Mercedes-Benz model that followed since was born from this philosophy despite having an individual character.

With the "Aesthetics A" sculpture, the design team now presents the vision of a saloon car in the compact car segment which is stripped down to the essential body. It also provides a clear indication of how the design philosophy of 'Sensual Purity' will be manifested in the not too distant future. The "Aesthetics A" sculpture embodies the advancement of the Mercedes-Benz design idiom.

"Form and body are what remain when creases and lines are reduced to the extreme. We have the courage to implement this purism", says Chief Design Officer of Daimler AG, Gorden Wagener. "In combination with perfect proportions and sensual surface design, the upcoming generation of the compact class has the potential to herald a new design era. Design is also the art of omission: the days of creases are over".

Rather than modifying the basic shape with lines and creases, the Mercedes-Benz designers employ sweeping surfaces at angles to each other to contour the body design with light and shadow and to emphasise the proportions. This makes the essence of a body visible and communicates it in a credible way. The expressive and confident red as a new signature Mercedes-Benz colour underscores the sensuality and emotion of the sculpture.

"Aesthetics A" has a three-box design and is thus also a sign of new forms in the compact class, because outside of Germany and Europe classic saloons are also very much in demand in this segment.

The "Aesthetics A" sculpture is a continuation of a series of sculptures from Mercedes-Benz which to date comprises the works "Aesthetics No. 1" (2010), "Aesthetics No. 2", "Aesthetics 125" (both 2011) and "Aesthetics S" (2012).

Design as a key success factor for Mercedes-Benz

Mercedes-Benz design serves to showcase a passion for automobiles in a modern design idiom. The importance which Daimler AG attaches to design today was highlighted when the post of Chief Design Officer was established on 1 November 2016. Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars: "Good design is about much more than simply creating beautiful products: It combines functionality with fascination and gives brand values a distinctive form. We are delighted that our design team under the leadership of Gorden Wagener is among the best in the industry, because the excellent global sales of our vehicles is ultimately also due to their outstanding design".

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