Mercedes-Benz, BMW and Audi adding shifts to meet the demand

Article by Christian A., on August 25, 2010

Because the demand for luxury cars has been seen to recover quicker than expected, Mercedes-Benz, BMW AG and Audi AG will add staff and will cut summer factory breaks to increase production. Spokeswoman Dominique Albrecht said that Mercedes' parent, Daimler AG, has added Saturday shifts and 1,800 temporary workers for its German assembly plants.

The SLS AMG Gullwing supercar, GLK SUV and E-Class Convertible are the models that are rolled out at these plants. BMW has added 5,000 temporary workers, while extra shifts are being added to the operations of Volkswagen AG's Audi.

German luxury carmakers have seen a steep rise in demand in China and it also experienced a rebound in the US and Europe.

For the month of May, BMW's sales increased by11%, boosted by deliveries of the 5-series sedan and Z4 roadster. With the 84% surge for the E-class demand, Mercedes' sales rose by 17%. Meanwhile, Audi deliveries went up by 15%.

BMW said the new 5 series is sold out in all markets. Colin Couchman, an analyst at IHS Global Insight in London, said that the luxury-car demand has recovered a bit faster than expected as confidence returns.

Couchman added that there is sustainable growth because the carmakers have continued to invest in new products and expand into new markets.

He described the extra shifts as a turnaround compared to a year ago when Daimler cut hours of up to 68,000 German employees to cut car production by 23%. BMW cut shifts for up to 24,000 workers as it reduced its output by 13%.

Topics: mercedes-benz, audi, bmw

If you liked the article, share on:

Comments

Recommended

The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
The Audi A7 Sportback, whether you would like to call it a sportback or a four-door coupe, has always been a beautiful car. And this week, the 2019 model year...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries