Mercedes-Benz C-Class outsells the Bmw 3-Series in January 2013

Article by Christian A., on February 6, 2013

Mercedes-Benz C-Class topped sales in January 2013 among entry-level sport/luxury sedans. A total of 7214 units of the C-Class were sold, around 10.6% higher than sales in January 2012. The second-ranked model is the BMW 3 Series, which sold 2383 units lower. While the automotive industry had a good month in January 2013, most of the entry-level sport/luxury sedans did poorly.

The 3 Series experienced a 27.9% drop in January 2012 but this can be partly attributed to BMW clearing inventories of old, E90-generation cars to prepare for the release of the new F30-generation car in February/March. The 3 Series and C-Class each got sales of more than 4000 units in January 2013 but the gap with the other competitors is quite wide.

Infiniti G, which came in at third place, had a 26.2% decline to 2815 units in the same month that Infiniti presented the G’s successor. Audi A4 got fifth place, with a 3% increase to 2755 units.

Cadillac ATS was at fourth place, with 2781 units sold. It is lower than half of the C-Class volume but it’s 26 units higher than the aging Audi A4. It seems that the ATS is gaining some ground. Last month, 1954 units of the Volvo S60 the Swedish sedan were sold with a 38.1% increase – the largest jump among the others in the segment.

Along with the freshness that spring 2011 brings is a fresher Mercedes-Benz C-Class. After going through a comprehensive makeover, the C-Class now features a more striking front and tail-end section – the former showcasing Mercedes-Benz’ new design cues including a more expressive and dynamic contoured front bumper which, aside from being the central element up front, serves as a support for the shape of the radiator grille.

Its V-shaped central air intake is designed to open out upwards, thus forming the visual base unit of the radiator grille. Extending from this sporty V-shape, at the center, are pronounced side sections which continue beneath the headlamps and blend into the feature lines along the flanks which finally form a link with its sides. Contributing to its road-hugging appearance is its low-positioned side air inlets in the bumper.

The saloon and estate variants both feature a new aluminum bonnet, and at the same time, the V-shape of its front end is further emphasized by the contour in the area around the headlamps and the radiator grille.

Giving a more dynamic yet firm impression is the new shape of its clear-lens headlamps, which, alongside the bonnet, radiator grille and bumper, add to the overall new look to the Mercedes-Benz C-Class. Further reinforcing the said impression is the exterior form of the headlamps as well as its housing interior. An interplay between matte and high-gloss areas is featured alongside the precision and modernity of the headlamps. The halogen headlamps are classically arranged – low beam on the outside, main beam on the inside, and finally, the neatly-arranged indicators in the outer corner formed with the front wing.

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