Mercedes-Benz celebrates delivery of over 1 million B-Class units

Article by Anita Panait, on January 2, 2014

Mercedes-Benz is celebrating the delivery of over 1 million B-Class since the sports tourer was launched in 2005. The B-Class has been logging a good performance in Germany and is currently considered the market leader in the compact MPV sector. Mercedes considered Germany as the largest market for the B-Class, followed by China.

According to Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales, the B-Class is the perfect combination of “sporty design, impressive driving dynamics and incomparable driving comfort,” making it popular with customers. Källenius noted that the current B-Class model is allowing Mercedes to penetrate the most diverse customer groups, “from families with children to active seniors.”

B-Class also proved popular with fleet customers, being voted Corporate Car of the Year in 2013. Likewise, the most popular engines for the B-Class are the B 180 petrol and diesel engines, each accounting for around 30 percent of sales. Around 50 percent of B-Class vehicles sold come with a navigation and infotainment system.

Customers are also buying those fitted with the Night Package and the bi-xenon headlamps. The B-Class was a follow-up from the A-Class, becoming the carmaker’s second compact model. Mercedes is building the B-Class its Rastatt site in Germany and Kecskemét plant in Hungary.

The luxury carmaker introduced the second generation B-Class into the global market as the first model from Mercedes’ new compact car generation.  The B-Class boasts of being the first in the compact class to have the Collision Prevention Assist system as standard. The B-Class is also the only one in its class to be available with the optional all-wheel drive.

The all-new B-Class is a standard Mercedes sports tourer, providing a lot of space mixed with remarkable dynamic performance as a hatchback saloon. The trademark lines of the exterior design demonstrate both of these properties: front and rear sport a breadth-accentuating design, with a broad, noticeable grille and headlamps expanding along the sides at the front while the rear end includes a broad rear window, two-piece tail lights with horizontally offset meander and a huge tailgate with low loading sill.

The all-new athleticism and the excellent aerodynamics are especially obvious in the side line: the bonnet glides flawlessly into the A-pillar and the roof line descends smoothly to the dazzling roof spoiler. The roof includes a swage line which gives the car an elongated look. The defined wheel arches offset by dynamic feature lines beneath the beltline are a sporty rendition of the present design line from Mercedes-Benz.

The base edge of the body showcases dynamic side skirts which bring a light touch to the car’s look. Enhanced details such as the impeccably designed headlamps with the fresh spotlight component validate the brand's distinguishable elite credentials which shine through in the compact class, as well.

Outstanding aerodynamics: astounding cd value despite station wagon rear end

An excellent drag coefficient of album = 0.26 puts the brand-new Mercedes-Benz B-Class at the front line of its market class. Aside from the aerodynamic exterior design, various optimization measures on points of detail like the air flow around the front wheels, the underbody design and the cooling air flow are likewise essential contributory factors to this top-notch aerodynamic performance. Patents are pending for state-of-the-dart details like the serrated wheel arch spoiler.

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