Mercedes-Benz is mulling a shift in its United States headquarter from Montvale, New Jersey to either Georgia or North Carolina, media reports say. The potential shift was first reported by the Atlanta Business Chronicle. Mercedes has been in New Jersey for 42 years and currently has a 800-strong workforce at its US base.
The Wall Street Journal, citing two sources briefed on the matter, reported that Mercedes is studying a number of cities in North Carolina for the new base. A company spokesman told the Journal that it has not made any announcements with regard to the issue. Should Mercedes push through with the transfer, it would be the third carmaker in North America that is moving its base.
Toyota Motor Corp. is shifting its North American sales, marketing and other corporate operations from southern California and the Cincinnati area to suburban Dallas while Cadillac is moving from Detroit to New York. According to the Journal, Mercedes is reviewing several tax incentive packages, adding that JLL Inc., a real-estate firm that helped with the Toyota relocation, is also handling the move for Mercedes.
The Atlanta Business Chronicle reported that New Jersey is expected to offer a package to retain Mercedes within its boundaries. John Boyd, a principal at The Boyd Co., told NorthJersey.com that he heard from industry contacts that Mercedes was considering Savannah, Ga., Jacksonville, Fla. and Atlanta as possible new site for its relocation.
Citing clients in the auto industry, Boyd said Atlanta turned out to be as the favorite location for the shift, as it is only around 200 miles away from Mercedes manufacturing operations in Vance, Alabama.