Deliveries of the Daimler AG's Mercedes-Benz E-Class, BMW AG's new 5-Series and a revamped Audi A8 are being boosted to cope with the demand in the US and China. Sascha Gommel, a Frankfurt-based analyst with Commerzbank AG, said that there are 900,000 millionaires in China, many of whom want to show off their wealth.
German carmakers have released new models in China to draw buyers in resulting to high gains. BMW's new 5 series is sold out, while Audi's sales of the new A8 sedan continue to increase. Meanwhile, Mercedes-Benz has high hopes for its first vehicle for the market in China an extended E-class sedan which is being relied on to add market share.
As demand for luxury cars has recovered quicker than expected, Mercedes, BMW and Audi are hiring more workers and cutting summer factory breaks.
In particular, Daimler is increasing production at its German assembly plants of the SLS gull-wing sports car, GLK sport-utility vehicle and E-class convertible by hiring 1,800 temporary workers and adding Saturday shifts.
Extra shifts have been added by Audi. About 5,000 temporary workers have been hired by BMW, which will also give 1,060 euros on average in one-time payment all of its employees covered by a wage agreement.