Mercedes-Benz exec is confident brand will top US luxury sales in 2013

Article by Anita Panait, on October 22, 2013

The chief executive of Mercedes-Benz USA is confident that the premium brand will be able to steal the US luxury sales crown from BMW this year. Following a presentation at an event honoring the 2013 Automotive News 100 Best Dealerships To Work For, Steve Cannon said that Mercedes will have a great year. He added that natural sales and great execution would be key to beating BMW, which took the crown in 2012.

Mercedes was well ahead of BMW before December 2012 by around 1,800 units. BMW, however, managed to outsell Mercedes by over 9,000 units in December 2012, enabling it to capture the luxury crown for the second straight year. The situation this year is almost similar, with Mercedes holding onto a lead of less than 3,000 units through September.

Cannon, however, said that Mercedes would be able to maintain its current lead -- thanks to expected sales of the redesigned S-Class sedan and the new CLA compact sedan – even without offering late-year incentives. 

Cannon remarked that Mercedes will not have a "last-minute sale" to outsell BMW this year. BMW and Mercedes both traded insults after the former topped its rival with its December surge.

Mercedes officials accused BMW of padding sales figures by including units that dealers acquired as loaner vehicles. BMW, however, denied the accusation, saying that it was Mercedes who has done so in the past.

If you liked the article, share on:

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries