Mercedes-Benz expects GLA to sell quicker than CLA in the United States

Article by Christian A., on January 21, 2014

Mercedes-Benz is expecting the GLA crossover to post a stronger demand than its CLA sibling when it becomes available this fall. Steve Cannon, chief executive of Mercedes-Benz USA, remarked that such demand would mean there could be shortages of the GLA. The GLA is underpinned by the same platform that underpins the CLA that was launched in September 2013.

CLA has sold faster than Mercedes expected. "Inventory is tight," Cannon said. While Mercedes has yet to disclose the pricing of the GLA, the crossover will be positioned below the GLK crossover, which starts at $38,405, including shipping. The CLA, meanwhile, starts at $30,825 with shipping.

The GLA is expected to be priced higher than the CLA and will be several thousand dollars less than the GLK. The GLA will be initially offered with all-wheel drive and an fwd will be offered later.

Mercedes unveiled the high-performance GLA45 AMG last week at the Detroit auto show. According to Cannon, GLA could be even hotter than the CLA due to the growing demand for premium crossovers.

"Dealers feel there is a lot more potential in that car," he said. The GLK had a conquest rate of more than 60 percent when it was launched in 2009. Cannon expects the GLA's rate to be higher.

On the other hand, Daimler AG CEO Dieter Zetsche remarked that Mercedes is seeking ways to increase production for all its new fwd compact cars -- including the A-class and B-class hatchbacks sold in Europe.

The carmaker may add a third shift at its Hungarian site that produces the CLA, but Zetsche said that not much can be done to increase the output of current-generation compacts. "Scarcity is not the worst thing for a product," he remarked, adding that "You do not want to choke your pipeline."

If you liked the article, share on:

Comments

Recommended

Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Infiniti revealed its retro Prototype 9 race car before its slated debut at 2017 Pebble Beach Concours d'Elegance next week. In a recent press release, the company not only disclosed...
by - August 16, 2017
In the United States, not many automakers offer crossovers with a diesel engine option, but Chevrolet does, with their 2018 Equinox. Those who opt for this engine will get some...
by - August 16, 2017
Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries