Mercedes-Benz expects to loose U.S. luxury race in front of Bmw

Article by Christian A., on December 17, 2012

Mercedes-Benz estimates that BMW will take the lead in the U.S. luxury market. It’s expected that BMW will be offering huge incentives this month. This market is very competitive and the race at the top has been very tight. Through November, Mercedes was slightly ahead of BMW by about 2,000 vehicles.

Last Thursday, a top Mercedes executive said that the luxury nameplate will probably go down even when it achieves record sales in the U.S. of over 270,000 for the year. Steve Cannon, the head of Mercedes-Benz USA, told reporters that he doesn’t expect to be the winner of the sales race this year. Cannon, who received the promotion to his current position one year ago, said that the top officials in Germany were not pressuring him to get the No. 1 spot.

He said that the expanded and refreshed Mercedes lineup boosted U.S. sales to get to the highest level so far. The two automakers will probably use incentives and special financing offers to increase sales for the holidays. However, Mercedes spokeswoman Donna Boland said that BMW “pulls some very large numbers" in December.

IHS Automotive analyst Rebecca Linland said that BMW offers more incentives in December as well as be more aggressive in its marketing deals. Last year, BMW was the top-selling luxury brand in the U.S., putting an end to the 11-year winning streak of Lexus, Toyota Motor Corp's luxury brand. Through November 2012, Mercedes has posted sales of around 246,000 vehicles, slightly higher than BMW, which sold about 244,000 units.

The BMW Xi, which is deemed as the very first premium model in its class, tops the segment of compact cars. The previous BMW X model which was built in China’s Leipzig and Tiexi BMW Plant sold more than 275,000 units for about two years and a half.

This model debuts a new vitality to help tackle new challenges. It features a modified design for its body, meticulous upgrades for its interior, comprehensive revisions for its engine portfolio, a new array of lines and innovative features for its equipment. These elements add a more rigorous experience to the brand’s renowned trademark driving pleasure.

Preparations for the model’s launch in the U.S. market are ongoing as its production continues in China’s new Plant in Tiexi, Shenyang Province. The idea of adopting recognizable BMW X features led to a bigger competition with the other vehicles in the class and its rank in the efficiency as well as sportiness criterion remains uncontested.

This model is also equipped with BMW TwinPower Turbo Technology Engines that optimizes efficient fuel consumption with excellent performance. This benefit is made possible by the improved eight-speed automatic transmission, the new Auto Start-Stop system, the latest Brake Energy Regeneration and an ECO PRO mode option along with the brand’s EfficientDynamics technology. This technology consumes only 4.5 liters for every 100 kilometers and a total of 119 grams every kilometer for its CO2 figures.

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