Daimler cited the higher demand in China and sales of its compact car line as the factors that allowed Mercedes-Benz to record its best-ever sales month in September. Last month, its global sales volume increased by 16% to 142,994 units. From January to September 2013, deliveries grew by 10% to 1.06 million.
Joachim Schmidt, head of sales at Mercedes-Benz Cars, said that September sales of Mercedes broke records for sales in a single month. He also expressed confidence that the brand will set another sales record for 2013. For the first nine months, Mercedes posted a 68% increase in sales of the A class, B class and CLA compact models. Mercedes aims to launch another model in the range, the GLA compact SUV, in 2014.
In China, Mercedes’ sales rose by 21% to 20,375 units. Mercedes ranks No.3 in the Chinese market dominated by BMW and Audi. In the U.S. (the single biggest market of Mercedes), its deliveries increased by 7% to 24,679 units. In Europe, sales grew 14% to 71,085 units. In Germany (Mercedes’ second largest market), deliveries rose by 2% to 22,897.
The September sales of Mercedes-Benz Cars (which include the Smart brand) increased by 14% to 151,520. From the start of the year until September, the two brands were able to sell 9% more vehicles to 1.13 million units. Last month, the demand for Smart cars fell by 8% to 8,526. The lineup will be getting a new four-seat model next year.
“Never before has Mercedes-Benz sold more vehicles in a single month than this September. The new S-Class is already the distinct market leader in Germany and Europe. Our compacts and the new E-Class are also proving hugely popular with customers,” said Dr Joachim Schmidt, Executive Vice President, Sales and Marketing Mercedes-Benz Cars. “Looking at the previous nine months, we can safely say that Mercedes-Benz will post another sales record for 2013.”
Almost anywhere in the world, a Mercedes-Benz car is easily recognizable, all thanks to its classic face that has been its identity throughout its history.
According to design chief Gorden Wagener, the design of the S-Class has always been considered as an expression of luxury, and its newest iteration is in line with this tradition. In fact, the classic architecture and flowing silhouette of the new S Class make it a modern representation of sensual clarity. The design of the new S Class connects the classic elegance of Mercedes’ 1930s cars to the brand’s sophisticated, progressive design language, Wagener quipped. He added that the S-Class is a true design icon thanks to its stylish sportiness, sensual forms, timeless clarity and effortless superiority.
To highlight the superiority and the ambition of the new Mercedes S-Class, it was given a large and more upright three-dimensional grille. The side profile of the new S-Class reveals a long bonnet, a flowing domed roof line and a gently slanting rear end – all giving the new car its classic saloon proportions. Moreover, the car’s space and size were designed so as to make it look more prestigious.
Just like before, the new S-Class feature the brand’s signature “dropping line,” which is basically a character line that descends discreetly from the car’s front to the rear. This makes it seem that the car is moving even at a standstill. The sides of the new S-Class feature subtle convex-concave surfaces that make the body seem elongated and powerful. Likewise, the pronounced shoulder just above the rear wheel helps highlights the sporty nature of the new S-Class.