Mercedes-Benz hikes CLA output to ease tight supply

Article by Christian A., on September 16, 2014

German luxury car maker Mercedes-Benz has hiked the output capacity for its CLA sedan to ease up tight supplies that have led to limited deliveries. The increased production bodes well for the United States, as the market is bound to receive more CLAs. Mercedes’ Kecskemet site in Hungary already added a third shift of production in May.

The plant built 109,266 cars in 2013 and is slated to produce the station wagon version of the CLA, the CLA Shooting Brake. A spokesman for the carmaker, however, said that Mercedes-Benz USA has "no current plans" to sell the wagon version. Daimler AG chief executive Dieter Zetsche told Automotive News in an interview that he expects "a positive reaction" to the increased allocation for the US market.

Mercedes has been targeting a surge in compact vehicle sales. There has been a tight supply of CLAs in the US since spring as dealers were able to sell out the initial allocation. According to Mercedes executives, there were times that supply of CLAs at dealerships dropped to fewer than 10 days.

Zetsche, who admitting knowing supply issues in the US, quipped that Mercedes could have easily sold twice as many vehicles as planned. He said the demand for the CLA in the US beyond Mercedes’ “optimistic expectations.

Mercedes sold 14,113 CLAs in the US in the four months since it was rolled out in 2013. The figure for the first eight months of 2014 was 15,676 units, with sales hitting rock-bottom to 1,214 in May due to supply constraints.

Zetsche remarked that while the demand for the new GLA compact crossover could be similar to that of the CLA, it is still early to say that.

If you liked the article, share on:

Comments

Recommended

Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Infiniti revealed its retro Prototype 9 race car before its slated debut at 2017 Pebble Beach Concours d'Elegance next week. In a recent press release, the company not only disclosed...
by - August 16, 2017
In the United States, not many automakers offer crossovers with a diesel engine option, but Chevrolet does, with their 2018 Equinox. Those who opt for this engine will get some...
by - August 16, 2017
Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries