Mercedes-Benz is number 1 in J.D. Power’s customer retention survey

Article by Christian A., on August 27, 2010

Factors that influence the purchase behavior of new-vehicle buyers are said to include high resale value and quality, said Raffi Festekjian, director of automotive product research at J.D. Power and Associates.

These are difficult times for the auto industry worldwide and as such, it's timely to determine what drives a customer to decide to stay loyal to a brand.

According to a JD Power report, the customers' loyalty is proof that they are doing things the right way.

Festekjian said that whether carmakers are increasing loyalty or trying to attract new customers, factors considered critical are the attractiveness of the offers and the strong customer perceptions of resale value and quality.

According to a study conduced by JD Power, Mercedes-Benz has the highest rate of customers loyalty with an 8% increase to 67% this year when compared to 2008. Trailing closely is Honda with a 64% loyalty rate, while Toyota is third with a 61% loyalty rate.

Festekjian said that Mercedes-Benz has steadily improved its customer retention rates during the past five years. In 2009, Festekjian has achieved the highest rate ever attained by a manufacturer since the inception of the study.

He said further that what customers say are their primary reasons for staying loyal include resale value and appearance and styling of Mercedes-Benz models.

If you liked the article, share on:

Comments

Recommended

For many years, Lamborghini has always relied on the use of large and powerful engines including the V10 and the V12. In fact, the company’s very first engine in the...
by - October 17, 2017
You can now get the Opel Crossland X that’s LPG-powered if you are not a fan of diesel. Recently, the company released their version of the Peugeot 2008 equipped with...
by - October 17, 2017
As seasons change, temperatures rise and fall. The changes affect our preferences when it comes to driving cars. Therefore, Aston Martin introduces the new DB11 Volante or convertible, and it...
by - October 16, 2017
Aston Martin may be known for building many of the stylish Bond cars we see on the big screen but nobody really knew how it can get super aggressive when...
by - October 16, 2017
Today, manual transmissions have become rare in mainstream cars and are more commonly found in performance cars within the $20,000 to $40,000 range. However, the selection of affordable, three-pedal performance...
by - October 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries