J.D. Power and Associates has given top honors to Mercedes-Benz for vehicle ownership satisfaction, the first non-Japanese carmaker to have achieved this. In the study between 2002 and 2009, the top award has gone to Toyota, Honda or Daihatsu. The 2010 study, which was published on June 24, revealed that Mercedes won by earning 838 out of 1,000 points.
It did exceptionally well in two key measures: vehicle quality and reliability, and vehicle appeal. The two other factors for rating the brand are ownership costs and service satisfaction.
In a statement, Martin Volk, senior research manager at J.D. Power and Associates, said that being top-ranked "requires an in-depth understanding of customer expectations and how to implement targeted improvement measures aimed at minimizing deficiencies in terms of the product and dealer service."
Volk said further that "a reputation for quality and reliability" is a very significant purchase criterion for Mercedes-Benz owners. He explained that for the company, exceeding customer expectations is vital to have "an outstanding ownership experience."
At the segment level, J.D. Power named the Mercedes C class as the top compact executive car and CLK was given the distinction of being the best sports car. Trailing Mercedes-Benz to tie in second place are BMW and Dacia, which each have 836 points. Tied at fourth place are Mazda and Nissan with 831 points. [via autonews - sub. required]