Mercedes-Benz launches 1st social-TV online site for van fans and tradesmen

Article by Christian A., on December 21, 2011

Mercedes-Benz has launched MYVAN, the first international Social-TV Web site in German and English catering to a target group of van enthusiasts and tradesmen. The business division of Mercedes-Benz Vans initiates and operates the Web site, with as the main contact point.

Active discussions and sharing of experiences among users is made possible in the Web site, as well as its various social media channels such as its own Facebook page, which is used as a portal for discussions and additional video playback.

The Web site also has a dedicated YouTube channel for video content. In addition, a separate twitter feed is utilized for live coverage of selected shoots and events. A flickr feed is also available for visual documentation.

The core focus of MYVAN is to create high quality content through films, photo galleries and texts with the aim to provide trends and news related to the industry of vans and commercial vehicles. User-generated content is also included, among commenting possibilities. The user can give his or her comment on the different articles directly through the Web site or on the social media channels.

MYVAN offers best-practice examples and tips and tricks made specifically for professionals. It also offers an added value service that aids tradesmen in their professional lives in order to be successful and sustainable in their business.

MYVAN utilizes a total of five broadcast formats -- myNEWS for news with regard to vans, innovations from industry trade shows and events; myPRODUCT for the presentation of new product highlights, information and tests; myBUSINESS for portraying tradesmen, best practice examples, as well as tips and tricks, among others; mySPECIAL wherein extraordinary stories from the world of vans and commercial vehicles are shared; and GET IT done, which is an entertainment format with adventurous and special transport duties.

Headquartered in Stuttgart, Baden-Wurttemberg, Mercedes-Benz is a German luxury marque as well as a division of Daimler AG. It builds luxury vehicles, buses, coaches, and trucks.

Mercedes-Benz has roots pinned to the Benz Patent Motorwagen, which is considered as the first gasoline-powered car. Created by Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen was financed by Bertha Benz and was patented in January 1886. Three years prior in 1883, Benz, Max Rose and Friedrich Wilhelm Eslinger established Benz & Companie Rheinische Gasmotoren-Fabrik, (Benz & Cie).

Mercedes-Benz also traces its roots to a gasoline-powered stagecoach conversion by Gottlieb Daimler and Wilhelm Maybach, both founders of Daimler-Motoren-Gesellschaft (Daimler Motors Corporation or DMG) in 1890. In 1901, DMG started selling the Mercedes car, which was named by entrepreneur Emil Jellinek after his daughter, Mercedes Jellinek. DMG trademarked the Mercedes name in 1902.

On June 28, 1926, Benz & Cie. and DMG merged as the Daimler-Benz company. Despite trading as Daimler-Benz, all of its cars are named Mercedes-Benz, thereby preserving and honoring the respected Mercedes marque.

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