Mercedes-Benz has launched MYVAN, the first international Social-TV website in German and English catering to a target group of van enthusiasts and tradesmen. The business division of Mercedes-Benz Vans initiates and operates the website, with www.MYVAN.com as the main contact point.
Active discussions and sharing of experiences among users is made possible in the website, as well as its various social media channels such as its own Facebook page, which is used as a portal for discussions and additional video playback.
The website also has a dedicated YouTube channel for video content. In addition, a separate twitter feed is utilized for live coverage of selected shoots and events. A flickr feed is also available for visual documentation.
The core focus of MYVAN is to create high quality content through films, photo galleries and texts with the aim to provide trends and news related to the industry of vans and commercial vehicles. User-generated content is also included, among commenting possibilities. The user can give his or her comment on the different articles directly through the website or on the social media channels.
MYVAN offers best-practice examples and tips and tricks made specifically for professionals. It also offers an added value service that aids tradesmen in their professional lives in order to be successful and sustainable in their business.
MYVAN utilizes a total of five broadcast formats -- myNEWS for news with regard to vans, innovations from industry trade shows and events; myPRODUCT for the presentation of new product highlights, information and tests; myBUSINESS for portraying tradesmen, best practice examples, as well as tips and tricks, among others; mySPECIAL wherein extraordinary stories from the world of vans and commercial vehicles are shared; and GET IT done, which is an entertainment format with adventurous and special transport duties.