Mercedes-Benz launches style division for non-automotive products

Article by Christian A., on August 26, 2010

Mercedes-Benz's styling studios are developing non-automotive products, from helicopter cabins to luxury yachts. Last February, the AMG-branded Cigarette racing boat was unveiled. But while this may be surprising to many people, in no way does this enter into new territory, according to Professor Gorden Wagener, Head of Design at Mercedes-Benz Style.

He said that the design team has styled items such as watches and interiors, as well as some Mercedes-Benz accessories.

Outside firms can hire Mercedes-Benz Style, just like BMW's Designworks studio, to provide design work for upcoming products.

Daimler's stylists aren't really designing vehicles that would eventually compete against its own products. Wagener said that it has been working on projects for land, sea, and air transportation.

Even as Daimler is no longer attached to the EADS consortium or its Eurocopter subsidiary, M-B's first project had been to produce the cabin for the new Eurocopter EC145 luxury helicopter.

The helicopter is reportedly inspired by the R-Class crossover. The helicopter seats eight people but this can be quickly reconfigured or removed for more luggage space. Buyers can choose from a range of trim materials and wood patterns, while a three-color ambient lighting system is gathered from the S-Class.

Topics: mercedes-benz

If you liked the article, share on:

Comments

Recommended

The UK it seems is about to take the same road as its neighbouring country France by banning sales of petrol and diesel vehicles beginning 2040. As reported by The...
by - July 27, 2017
What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
A couple of days ago, Ford came out with their pursuit-rated F-150 Police Responder, and we were quite impressed with what it has to offer. And we are pretty sure...
by - July 26, 2017
Aside from fronting Honda’s annual summer tour, pop rock band OneRepublic was also given an opportunity to customize a 2017 Honda Civic Type R. The car is a one-off and...
by - July 26, 2017
Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries