Mercedes-Benz posted a 7-percent year-on-year jump in sales to 121,360 vehicles in May 2013, mainly thanks to strong demand for the luxury carmaker's new compact models. Mercedes logged a 66-percent year-on-year increase in sales of its all compact models in May 2013. The compact models’ strong performance is primarily boosted by the launch of the all-new compact CLA, which joined the A class and B class compacts earlier this year.
Chief executive Dieter Zetsche is aiming to buoy Mercedes to recover its crown as the world's largest luxury carmaker, which is currently held by BMW. Zetche is banking on its growing lineup of compacts -- which now includes the new A-Class hatchback, the B class and the CLA four-door coupe – to achieve its goal. Mercedes sold a record 31,770 units of the three models in May.
The carmaker also posted a 7-percent increase in sales in China to 17,684 vehicles in May 2013, and a 10-percent surge in the United States to 24,713 units in the same month. For the month of May 2013, the carmaker also managed to churn out a 5-percent jump in sales in Europe to 57,759 vehicles, but suffered a 6-percent drop in home market Germany to 22,382.
In the first five months of 2013, Mercedes was able to hike its global volume by 6 percent to 562,824 vehicles. In a statement, Mercedes disclosed that Daimler microcar brand Smart logged an 8.3-percent drop in sales in May 2013 to 8,680. Mercedes sold around 1.32 million vehicles globally in 2012, lagging behind BMW (1.54 million) and Audi (1.45 million).
With its best-in-the-world aerodynamics, available 4MATIC all-wheel drive system and its avant-garde coupe design, the new Mercedes-Benz CLA is all set to start a new segment. Following through the design concept of the ever-popular Mercedes CLS, the new CLA four-door coupe is provided with innovative technologies like the radar-based braking system called Collision Prevention Assist as standard. This new system could provide warnings should there be an obstacle on the road while the CLA is moving at a speed of 7 km/h. Once the driver presses the brake pedal Collision Prevention Assist, it would automatically implement precision braking.
Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, remarked that the Concept Style Coupe was so overwhelmingly received that those who have seen it are requesting to put the car into series production. Now, Mercedes has translated the concept into the new CLA, which powerful design emphasizes the brand’s sporty side.
To further define its position as one of Mercedes’ sporty offerings, the new CLA could be powered by any of the high-torque turbo engines, which boast of power outputs that go as high as 155 kW (211 hp). These engines are complemented by sports suspension and the optional 4MATIC all-wheel drive. Moreover, the BlueEFFICIENCY Edition of the CLA now holds the world record in aerodynamics for series production vehicles, with coefficient of drag value of 0.22 Cd. Additionally, the new CLA comes loaded with a number of driving assistance systems, including the Collision Prevention Assist.