In the first eight months of 2014, Audi outsold Mercedes-Benz globally each month – until September came. Last month Mercedes logged a 14-percent surge in global deliveries to 162,746 vehicles, outperforming Audi that posted a 6-percent rise in sales to 159,950 cars and SUVs.
Although Audi still leads Mercedes in the entire January-September period, the lead was trimmed to 103,494 units. Audi and Mercedes are currently the No. 2 and No. 3 luxury carmaker in the world, and are looking forward to the present No. 1, BMW, by the end of the decade.
Mercedes’ September sales was also its best-ever in any month during its 88-year history – thanks to launch of new models and increasing demand in China. Audi, on the other hand, has pushed planned revamps of its best-selling A4 model and the Q7 SUV into next year.
Commerzbank analyst Sascha Gommel remarked that Mercedes will be able to catch up to BMW and Audi in next few months, as it boasts of the freshest product line-up.
Despite not having a score of new models to boost its performance, Audi is sticking to its sales target of over 1.7 million vehicles, topping a record 1.58 million vehicles in deliveries in 2013. The carmaker hopes to bank on its momentum in China and Europe.
On the other hand, Mercedes is targeting to exceed its 2013 full sales of 1.46 million cars, also a record for the carmaker.