Mercedes-Benz planning to refresh 19 current models

Article by Christian A., on October 29, 2012

As Mercedes-Benz continues to recover, it announced plans to refresh or replace 19 current models. It also intends to add 11 all-new models to its offerings in the U.S. through 2020. There are some who think that its bold new product strategy is stretching the brand too thinly. However, Mercedes-Benz USA CEO Steve Cannon considers the U.S. expansion of the brand as the key to be more attractive to the younger generation.

Gen Y is beginning to enter its peak earning years while Millennials have started to do well in their careers by getting promotions, which make them major target customers. The C-Class has remained to be the entry-level Mercedes-Benz model for the U.S. market.

During a dealer meeting in Las Vegas, Cannon said that in the majority of cases, its expansion represents a chance to get in touch with a new customer. Mercedes is planning to appeal to younger customers by launching the CLA sedan, a sleek compact sedan that’s modeled after the bigger CLS, but with a transverse powertrain. Images of a spied high-performance AMG variant have already come out.

This can supposedly deliver more than 300 hp. Mercedes will also introduced an A-Class-based SUV, tentatively named the GLA, one of the 11 new models Cannon talked to dealers about. In addition, Cannon also discussed a new C-Class convertible, which is a more affordable alternative to the E-Class convertible, which has a price tag of almost $60,000. However, Mercedes-Benz hasn’t forgotten about its higher-end customers too.

Even with the termination of the ultra-luxury Maybach brand in late 2011, Mercedes will provide an extended-wheelbase version of the next-generation S-Class sedan that will be targeted at previous Maybach owners and other customers who want the best in comfort and luxury. Cannon said that the stretched S-Class would be a “really awesome alternative” to Maybach.

The new Mercedes-Benz GLA gives a new interpretation to the SUV segment with its progressive design that complements daily motoring and off-road capabilities. This model surpassed all its challenges and is strong enough for excursions off-road.

The first SUV entry of Mercedes-Benz is extremely maneuverable all over the town with its length of 4417 mm, width of 1804 mm and a height of 1494 mm. It can also be very dynamic in country roads as it is efficient and potent in the motorway. It is also equipped with high-quality features honed with so much love for details and a flexible interior that makes GLA a premium compact SUV.

It features as well the new 4MATIC all-wheel drive system which provides an equal distribution of variable torque. It rounds off as well the wide Mercedes-Benz SUV portfolio with five model series – the G, GL, ML, GLA, GLK and ML where the GLA-Class is fourth. The company also offers a wide range of European premium manufacturers and meets individual mobility as demanded by its customers.

Topics: mercedes-benz

If you liked the article, share on:

Comments

Recommended

The first time Porsche revealed the Panamera Sport Turismo to the public was during the 2017 Geneva Motor Show earlier this year. And now it has already entered production, and...
by - July 27, 2017
Autocar has got some juicy rumours for us regarding a new McLaren hypercar. The British publication has inside sources claiming that a new model will be added to the Ultimate...
by - July 27, 2017
Ferrari has recently launched the New Power15 extended warranty program. The company developed this program in response to the notion that supercars are very expensive to maintain. Truth be told,...
by - July 27, 2017
The UK it seems is about to take the same road as its neighbouring country France by banning sales of petrol and diesel vehicles beginning 2040. As reported by The...
by - July 27, 2017
What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries