Mercedes-Benz posts record sales in March 2012

Article by Christian A., on April 5, 2012

Mercedes-Benz Cars had the best month that it has ever had last March. This means that it ends the first quarter with record-breaking worldwide deliveries of 340,877 units. March sales for Mercedes and Smart cars increased by 9.8% to 142,278. Mercedes brand sales had grown by 11% to 131,334 while Smart volume had a 2.8% decline to 26,975.

But for the first quarter, the U.S. had been the largest market for the U.S. with a hike of 15.3% in its volume to 61,513. Its sales in March had risen by 7.7% to 23,134. Germany was the No. 2 market with a 14.6% increase to 56,552 in the quarter. In addition, March sales had increased by 10.5% to 25,932. China is its third largest market with a 19.5% growth to 51,328.

Of this figure, 17,660 units were sold last month with a 16.1% increase. Another model that added to the increase in the global volume was the C class, which increased by 27% in the quarter to 99,660 units.

In a statement last Tuesday, Joachim Schmidt, Mercedes head of sales and marketing for Mercedes-Benz Cars, said that this gives him confidence that it will be able to reach its target of posting a new sales record in 2012. Mercedes, which fell behind Audi in 2011, is hoping to increase its annual sales to over 1.6 million vehicles in 2015. Last year, Mercedes sold 1.38 million cars around the world, an 8% increase over the previous year.

When spring 2011 arrives, many are likely to see that the new C-Class from Mercedes-Benz has been given a complete redesign. With at least 1 million units already sold under the range, both the front section and tail-end now have a more striking style. In particular, the front section is that much closer to the new design language being implemented by the brand.

Now more expressive than ever, the bumper in the front follows a more dynamic curve and is able to support even more the shape of the vehicle’s radiator grille. This is important, considering this is the central element of this region. The bonnet of the Saloon version, and even for the Estate, is now composed of aluminum. There is a curve just around its headlamps and when combined with the radiator grille, it highlights the front end’s V-shape much more compared to the previous version.

Looking at the clear-lens headlamps, the brand made sure to change the shape to allow it to give an impression of being more firm and dynamic. With the headlamps plus the bumper, radiator grille, and bonnet, these four give the C-Class that new appearance.

Strengthening this notion is the interior of the headlamps’ housings and the headlamps’ exterior shape. That the headlamps give off a feeling of being more contemporary is made possible through the precisions and how the high-gloss areas interact with the matt areas. It is important to note that the halogen headlamps have been arranged in what can be known as the traditional way.

That is, the signal indicator was configured on its outer corner which is formed with the front wing. Furthermore, the main beam is seen on the inside while the low beam is placed on the outside. For the central air intake, it now opens in an upward direction and results in a V-shape. This allows it to become the visual base unit for the new models’ radiator grille.

From the V-shape in the middle, the side sections extend and are now more prominent. Proceeding towards the area under the headlamps, the sections are able to merge to the feature line on the sides and this forms a link to this area of the vehicle. There are side air inlets on the bumper though they have been placed in a low down position and thus allows it to have a more road-hugging look.

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Topics: mercedes-benz, sales

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