Mercedes-Benz releases Super Bowl “Fable” ad [w/video]

Article by Christian A., on January 29, 2015

Mercedes-Benz has debuted its Super Bowl commercial for the AMG GT sports car on “The Ellen DeGeneres Show,” days before the big game itself. To amplify the ad’s messaging, Mercedes posted a number of teaser videos on YouTube and commenced TV airing on Jan. 18, the day of the NFL’s Conference Championship games.

According to a spokeswoman for DeGeneres, this was the second time the show debuted a Super Bowl ad. Popular TV shows are increasingly becoming an arena for carmakers to launch their ads. NBC’s Today was the show of choice for BMW’s electric i3 spot. Now, Super Bowls ads are not only shown during the big game, but also on other channels like the Internet.

In fact, almost 70 Super Bowl-related ads or teasers have been posted on YouTube so far – a 55-percent increase over last year. Since they were uploaded on YouTube, Super Bowl-related ads and teasers have been viewed more than 44 million times through Jan. 24, which translates to over 70 million minutes of viewing time.

To boost Mercedes’ “The Big Race” storyline, two of the show’s audience members were made to compete in “The Mercedes Race Around the Benz” – wearing tortoise and hare costumes while racing an obstacle course. Drew Slaven, vice president of marketing for Mercedes-Benz, told in an interview that marketers that view the Super Bowl as only about TV ads “are missing half of the purpose.”

He said that the remaining half includes all of the effort to build up people’s awareness of the commercial and the message it is conveying. With less than a week before the Super Bowl, Nissan is leading the pregame teaser battle on YouTube.

The automaker enlisted seven YouTube content creators with entrenched followings to put their own twists on Nissan’s #withdad Super Bowl theme.

In prankster Roman Atwood’s top-trending YouTube video for Nissan, which has been viewed more than 18 million times, he turned his home into a giant ball pit.Of all of the Super Bowl-related content uploaded to YouTube thus far, just 8 percent have been the actual game day commercials, according to the site.

If you liked the article, share on:

Comments

Recommended

Automotive industry veteran Bob Lutz has once again spoken out against Tesla. Known as one of Tesla Motors’ greatest skeptics, Lutz had stated two years ago that the Silicon Valley...
by - November 22, 2017
Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries