Mercedes-Benz remains the leader in U.S. luxury-vehicle sales, overtakes Bmw

Article by Christian A., on June 3, 2012

The deliveries of Daimler AG’s Mercedes-Benz in May rose 19% to 22,515 units, keeping the top spot in the luxury vehicle segment in the U.S. BMW remains at No. 2, with a 7.3% increase to 22,168. Meanwhile, the Lexus brand of Toyota Motor Corp. recovered from shortages in the inventory after the calamity in Japan, increasing by 74% to 21,463 units.

Researcher TrueCar.com revealed that when it comes to incentives, Lexus had a 37% increase while Mercedes-Benz had a 23% climb and BMW gained by 0.8%. TrueCar analyst Jesse Toprak said that in many of the key markets, leasing accounted for about three-quarters of sales.

It’s typical for luxury-vehicle incentives to take the form of lease offers. Last year, both BMW and Mercedes outperformed Lexus. BMW was the No. 1 luxury brand in the U.S. in 2011. For the first quarter of 2012, BMW sold 36 more units than Mercedes. Mercedes sales for the year until May rose by 18% to 106,364, giving the brand a 1,585-unit lead over BMW (with a 14% increase for the same period).

During the first five months, Lexus deliveries increased by 14% to 88,110 units. Daimler’s Sprinter vans and Smart cars and BMW’s Mini brand are excluded as they are not luxury vehicles. In a statement, Mercedes said that its total sales were helped by a 35% increase in deliveries of its updated C-Class sedan and a 66% improvement in sales of the M-Class sport-utility vehicles.

The third breed of the Mercedes-Benz M-Class sets a new standard in the SUV class with its cutting-edge car technology. The latest M-Class prides itself for offering prime energy efficiency, superb ride comfort coupled with excellent driving dynamics, top standards of passive safety, and also a totally revamped interior design providing exemplary ergonomics among its primary strengths.

The light fuel consumption and excellent emissions numbers make splendid reading - the whole model burns less than 25 percent of fuel than the previous model on average. There has never been a Mercedes-Benz that has achieved less fuel consumption by such a large margin with an SUV model improvement.

An advanced engine roster, a class-leading Cd value of 0.32, expansive BlueEFFICIENCY measures, and latest development characteristics like the "energy-transparent vehicle" all contribute to delivering the better-than-standard energy efficiency numbers.

ML 250 BlueTEC 4MATIC is specifically excellent in this aspect: it is 28 percent economically better than its older brother, drinks up just 6.0 l per 100 km on the NEDC driving cycle (158 g CO2/km) and can drive up to 1500 kilometers on just one tank of gas.

Keeping up with the Mercedes-Benz brand ideology, the latest Mercedes-Benz M-Class embodies the brand's overall safety concept of Real Life Safety, which is based on a real accident situation scenario. The tandem between the front and rear deformation zones and the powerful passenger cell of the M-Class gives an extremely effective core for the occupant protection systems.

The driver-fitness safety and active safety in the latest M-Class are much more developed by assistance systems that will already be common to clients, basically from the E-Class and the S-Class.

All models in the latest Mercedes-Benz M-Class roster provide exemplary comfort and dynamic handling as its basic feature - both away from the tarmac and on the road. Apart from the steel suspension with selective damping, there are also new improvements on the chassis and modern dynamic handling control systems offered. These are designed to drive the latest prime SUV a more effortless supreme experience.

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