The Mercedes-Benz brand posted an 8-percent surge in deliveries in June to 142,136, boosted by strong demand for its compact models. That pushed its six-month deliveries by 13 percent to 783,520 units. Ola Kaellenius, Mercedes sales chief, said in a statement that the figures place the brand on track to post a record year this 2014.
The carmaker saw deliveries of its compact vehicles jump 24 percent in the first half of the year to 215,205. Mercedes is bound to expand its four-car compact range with the CLA shooting brake next year.
The carmaker expects its global sales when it starts rolling out the next-generation C class in China and North America in September. Mercedes posted a 37.5-percent hike in deliveries in China to 135,972 in the first six months of 2014, and a 7-percent jump in the United States to 151,624.
Mercedes also logged a 7-percent climb in Europe to 352,198 in the first six months of 2014, but grew only over half of 1 percent to 125,215 in the same period.
Daimler's Smart brand posted a 17-percent slide in sales in June to just 7,335 units, paving way for a 10-percent fall in the first six months of 2014 to 46,816.
Overall, Mercedes-Benz Cars, which includes Smart, logged a 6-percent jump in sales in June to 149,471 vehicles and an 11-percent surge in deliveries in the first six months of 2014 to 830,336 units.
Daimler chief executive Dieter Zetsche is introducing 30 new vehicles by 2020 -- a dozen of which will have no predecessor – as part of his aim to make Mercedes become the largest luxury car maker in the world by the end of the decade.
Marking the start of a new chapter in Mercedes-Benz’s success story, the all-new Mercedes C-Class is setting the bar higher in the premium mid-range class. This is thanks to new efficient engines, outstanding aerodynamics and an intelligent lightweight design concept that allows for weight savings of up to 100 kilograms. Furthermore, the new C-Class is laden with an array of new assistance systems allowing for exceptional safety, and is provided with a new suspension (optionally air-sprung) that enables great degrees of nimbleness, agility driving as well as driving and riding comfort.
Meanwhile, the design of the new C-Class takes a more progressive approach both in its expressive exterior and high-class interior. The new C-Class also offers a number of innovations and interior touches that makes it more comfortable and more refined.
Overall, the new C-Class offers a perceived quality that seems like an "upgrade to a higher class of travel." Interested customer could now order the new C-Class Saloon at a starting price of EUR33,558 (C 180). Other C-Class models being offered include the C 200 (EUR36,414) and the C 220 BlueTEC (EUR38,675). The prices in Germany include 19-percent VAT.
The Mercedes C-Class is the premium brand’s best-selling model series, with sales of the previous model (launched in 2007) reaching more than million units. Aside from offering sensual and clear design, the new C-Class comes with a number of technical innovations, a wide array of standard equipment as well as satisfactory efficiency (emission and fuel consumption) figures.