In a recent e-mailed statement, Daimler AG’s Mercedes-Benz brand said January 2011 sales increased by 23 percent, which means deliveries rose to 82,700 vehicles from 67,000 a year earlier, as Chinese consumers bought more of the luxury cars. Mercedes-Benz's China deliveries increased 87 percent to 15,600.
Sales chief Joachim Schmidt said Mercedes has “ambitious” plans for 2011: its goal is to surpass the sales record set in 2007 and achieve the best year in the company's history.
The world’s three largest makers of luxury cars – BMW AG, Daimler, and Volkswagen AG’s Audi – last month forecast record sales in 2011, driven by vehicles like BMW's 5 Series, Mercedes' top-of-the-line S Class and Audi's A8 flagship sedan.
Audi aims to sell 1.2 million cars and SUVs, up from 1.09 million. The maker of Mini and Rolls-Royce models, BMW said on Jan. 10, 2011 that deliveries would exceed 1.5 million vehicles in 2011 from 1.46 million in 2010.
Mercedes predicts record sales after delivering 1.17 million cars in 2010. Including the Smart small-car unit, Daimler's registrations in January 2011 gained 23 percent to 89,400, while deliveries for the Smart city car climbed 20 percent to 6,700.
Mercedes logged a strong start in the United States, where it sold 11 percent more passenger cars to 16,400 units in January 2011, compared to 14,700 units in the same month last year. This means that right from the start of the year, Mercedes has already grabbed the lead for the best-selling premium brand in the US.
Mercedes-Benz also had a strong start for January 2011 by surging 21 percent in Australia, four percent in Japan, and 55 percent in Turkey. Mercedes also set sales records in India (up 14 percent) and Russia (up 41 percent). Moreover, the German premium carmaker’s sales in Brazil surged 60 percent.
Interestingly, Mercedes-Benz logged double-digit growth rates in January in all product segments. The Mercedes S-Class sedan remained in demand despite challenges from younger model series rivals.
In fact, the Mercedes sold 24-percent more S-Class sedans to 5,300 units in January 2011, making it the world’s best-selling vehicle in its comparative segment. Mercedes is due to launch the next-generation C-Class sedan and estate in the next two months, but that failed to deter the sales growth of the current version.
The C-Class sedan and estate saw their sales jump 23 percent with 22,100 units sold in January 2011. Furthermore, Mercedes saw its new CL offering log a 75-percent jump in sales in January 2011 and its E-Class models record an 18-percent leap to 22,700 units.
Also, riding the waves are the A-Class and B-Class, which saw its sales surge in January 2011 by around a fourth to 12,300 units. On the other hand, sales of the facelifted smart fortwo grew 20 percent in January 2011 to 6,700 units, compared to just 5,600 units in January 2010, mainly thanks to huge demand for the two-seater in China, Germany and the US.