Daimler’s sales in February 2012 for its Mercedes-Benz car brand increased by 20.3% to 95,647 units compared to the same month last year. This puts it on track to meet its first-quarter target of setting a record. In a statement last Monday, Mercedes sales chief, Joachim Schmidt said that February is a “record month.”
He also expressed confidence that Daimler is on track to set a quarterly record as well. The factors that helped include the fast growth in China, Germany and the U.S. and the success of the new B- and C-class models. In February, it sold 9,902 units of the new-generation B class, an 8.2% increase.
Meanwhile, sales of the top-selling C-class models climbed by 15.2% to 22,881 units in the same period. Last month, Smart sales went up by 19.9% to 8,426 units. China, its largest global car market, led Mercedes’ growth with a 57.5% rise in demand to 19,025 cars. Meanwhile, Mercedes sold 18,080 units in the U.S. (its No. 2 biggest market) last February with a 16.9% increase in sales.
Consumer spending in Europe has been hampered by eurozone problems but sales in western European countries, aside from Germany, grew 9.3% to 19,668 units. In Germany, Mercedes sold nearly 25% more cars as demand rose 21.6% to 17,993 units in February.
In the Middle East area, Mercedes-Benz sold 17% more vehicles. Its Russian market grew by 30.1% last month. For the January-February period, its worldwide sales totaled 182,568 units – 12.6% higher than 2011 figures. Smart’s sales of 16,031 stood for a 16.9% increase.
To be launched during the spring of 2011, the C-Class from Mercedes-Benz reveals a complete modernization of this range. Already the best-selling model of the brand, the new generation has the front section and its rear section sports a more prominent design. There are a number of features that improve efficiency. The automatic 7G-TRONIC PLUS transmission has been made better and there is even the ECO start/stop function added to it. Thus fuel consumption is cut by 31%.
On the instrument cluster, Mercedes-Benz has placed a color display screen that offers high-resolution. The new dashboard clearly shows elegance especially with its grained surface. Combined with the decorative trim that is now more striking, it helps highlight the fact that the interior does have a premium quality. In addition to changes in the design, there are a number of new driving assistance systems installed inside, a total of 10 in fact.
An example of this is the ATTENTION ASSIST drowsiness detection system which is included as standard. Offered as an option, and a first for this model series, is the DISTRONIC PLUS proximity control system. Overall, when compared to the previous generation, the new Mercedes-Benz C-Class has at least 2,000 new parts that make it unique.
While the standard trim is already excellent by itself, and this includes the steering wheel wrapped in leather, Mercedes-Benz is making available two additional trims. These are the AVANTGARDE and the ELEGANCE which serve as the basis for this lineup’s personal customization program. Compared to the previous versions, these two lines can now be more easily differentiated from one another. While the interior has indeed been modernized, this is complemented with the addition of a new generation of telematics.
This has resulted not only in having the displays redesigned but allows for internet access on the inside. Mercedes-Benz Cars Dr. Joachim Schmidt shares that as it relates to the protection and drive system, the new C-Class is able to deliver the same safety and comfort expected from the brand’s luxury models. The premium interior for instance brings to mind the CLS, he added.
However, he continued, the new C-Class is able to set new benchmarks when it comes to quality and value especially for this class. According to Mercedes-Benz, orders for the Estate and Saloon trims will be accepted starting January 10, 2011. The official launch to the European market is slated for March 2011.