Mercedes-Benz posted a 14.6-percent jump in vehicle sales in February 2015 to 120,270 units. Ola Kallenius, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales, attributed the sales record in February to the C-Class, the carmaker’s SUVs and compact cars.
Around 50,550 of the sales were generated in Europe (plus 17.1 percent), of which 17,494 deliveries were from Germany (up 5.8 percent). In the United Kingdom, deliveries surged 19.5 percent in February. The luxury carmakers also posted strong gains in other European markets like Poland (+92.5%), Spain (+39.6%), Sweden (+34.9%) and Belgium (+36.5%).
Mercedes-Benz posted a new sales record in February in the NAFTA region, where it grew 6.3 percent to 26,747 vehicles. Further gains were logged in North America – United States, Canada and Mexico. In the US, deliveries surged 4.5 percent to 23,616 units, making it the best-selling premium carmaker in the country.
Mercedes likewise surged in the Asia-Pacific region in the month (15.5 percent) to 37,992 units. Leading the surge were China (plus 13.6 percent to 19,979 units) and Japan, a record high level of 5,240 units was achieved (+3.6%). Mercedes-Benz is thus maintaining its market leadership among the premium importers in Japan.
In Russia, the carmaker was able to gain 16.5 percent in February as well as achieved a new sales record. Leading the charge for Mercedes are its compact cars as 35,159 customers opted for a compact car in February (plus 6,948 units or 24.6 percent). Mercedes will roll out the fifth members of its compact car family -- the CLA Shooting Brake – to dealers on March 28.
The carmaker also sold 66.6-percent more C-Class Sedan and Estate units in February with the former leading its segment in the first two months of 2015, during which 63,878 customers purchased a C-Class Sedan or Estate (plus 59.1 percent).
The E-Class sedan, meanwhile, saw its sales jump 16 percent in China. The S-Class remains the best-selling luxury sedan globally with sales of 15,024 units in the first two months of 2015 (plus 4.2 percent).