Mercedes-Benz sold a record 183,467 vehicles in March 2015, marking a 15.7% increase in sales. This is the highest monthly sales that Mercedes-Benz has ever recorded in a month. Since the start of 2015, sales have reached 429,602 vehicles, exceeding the record set in the previous year by 14.8%.
Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales, said that in March, the brand had the “strongest sales month” as well as the “best first quarter” throughout its history. Källenius said that its success was due to its “product offensive.”
He also expressed optimism about the launch on March 28 of the CLA Shooting Brake. A new sales record was also set in Europe last March by the company. It sold 89,041 vehicles – a 16.3% increase in sales. Last month in Germany, 27,118 customers received their new Mercedes-Benz units.
Sales in the home market rose by 7.3% to 60,115 units. Meanwhile in Great Britain, sales broke records with 26,488 vehicles sold in March, a 19.5% increase. Growth rates in other key markets were also very impressive.
A 42.4% increase was recorded in France while Spain got a 44.5% boost and Belgium posted a 38.8% sales increase. Mercedes-Benz set a new sales record of 34,370 vehicles in the NAFTA region, with a 9.1% increase.
Sales in the U.S. grew by 9.2% with 29,921 vehicles sold. Sales in the Asia-Pacific region increased by 18.0% to a new record high of 54,206 vehicles for March. China sales went up 20.8% with 30,124 units sold. Sales in Japan also broke records, with the delivery of 18,776 vehicles since the start of 2015. Mercedes-Benz was the top premium manufacturer in Japan.
Mercedes-Benz sales in Australia rose by 16.8% to set a new record. The CLA Shooting Brake is expected to boost even further the sales of the compact car segment of the brand. Ever since Mercedes-Benz launched the first compact car in 1997, over four million customers worldwide have chosen an A-Class, B-Class, CLA or GLA.
The popularity of the compact cars persisted, leading to a 25.3% increase in sales in the first quarter of 2015, setting a new record. Sales of the C-Class Sedan and Estate are also on track to break records.
Since 2015 started, these model series have sold 109,050 units – a 57.8% increase compared to the same period in 2014. The E-Class did very well in China.
The E-Class Sedan recorded a 4.9% growth in sales in the first quarter, setting a new sales record. First-quarter sales of the S-Class Sedan -- the best-selling luxury sedan in the world – have grown by 7.1% with a record-breaking 25,849 units sold. [source: Mercedes-Benz]