Mercedes-Benz shows the Vision Golf Cart design study

Article by Christian A., on July 22, 2013

At this year’s Open Championship, Mercedes-Benz brought the “Mercedes-Benz Vision Golf Cart", a design study that shows a visionary golf cart. For those who don’t know, earlier this year, Mercedes-Benz called upon golf and automobile fans from around the world to submit their ideas for a golf cart of the future.

The concept cart you see in the images is created by the Mercedes-Benz Advanced Design Center in Carlsbad, California and it is electric drive and powered by a battery that is kept continuously charged by a solar module integrated into the roof. Still, manual charging is available. The golf cart is controlled via a joystick mounted on the centre console. Same centre console incorporates a multimedia panel that includes a rotatable docking station for an iPad or iPhone and a USB interface.

Various functions such as loudspeakers or the air-conditioning system, the head-up display, the music system or communication with the clubhouse and other golf carts, can be controlled from here. The head-up display can also be used when the golf cart is stationary and can show the course layout or the current status of the game or even weather information. The golf cart also features a so-called “fore button” that can be used to quickly warn other players of a misplaced shot.

Regarding the interior of this interesting concept, the German manufacturer was inspired by its cars and as you can see from the photos it features ergonomically shaped seats, which are heated as well as ventilated, while the center console was designed to accommodate golf balls and scorecards and have a sun glasses storage. The Airscarf neck-level heating system that was first introduced in the 2011 SLK Roadster is also present.

Mercedes Benz Vision Golf Cart is a battery-powered electric vehicle that is charged continuously through solar technology which has been incorporated into its roof. Similar to the typical golf cart, the Mercedes Benz Vision Golf Cart can also be charged manually.

What sets the Mercedes Benz Vision Golf Cart apart from other vehicles of its kind is the technology that has been installed in the Vision Golf Cart. The Vision Golf Cart can be operated by either passenger, given that the joystick is located on the centre console, making it accessible for both passengers. The centre console also contains a USB interface and a docking station that can be rotated for an iphone or an ipad.

Both of these are incorporated in the multimedia panel found in the centre console. The centre consoles also allow controls over the airconditioning system, the head-up display, the music system, the loudspeakers, and communication with other golf carts and the clubhouse.

Mercedes Benz Vision Golf Cart is a vehicle that can be driven intuitively because of its basic and button-less touch screen monitors. It also empowers the occupants by making them more connected with everything and everyone they need in the golf course. The windscreen can be fitted with a digital speedometer and the head-up display that has the capability to provide information on the status of the ongoing game, the weather conditions, and the course lay-out.

The cart also comes with Bluetooth technology which makes it possible to take or make phone calls while on loudspeaker. The capability for ipad and iphone connectivity has enhanced the communication access of the passengers who are now able to order drinks or food directly from the clubhouse, gain access to scorecards and photos which they can upload on different social media platforms, and even receive and send out emails.

Press Release

Mercedes-Benz Vision Golf Cart: Mercedes-Benz designs visionary golf cart

During this year's Open Championship, Mercedes-Benz presented the "Mercedes-Benz Vision Golf Cart". Hundreds of golf as well as automobile fans took part in an international competition by submitting their ideas for a golf cart of the future. This invaluable input provided the basis for a visionary golf cart design study created by the Mercedes-Benz design department. As well as reflecting the innovative and forward-thinking ideas and wishes of golf players, the study includes the characteristics and technologies of a Mercedes-Benz.

“The Mercedes-Benz Vision Golf Cart has a refined, simplified yet functional shape that fits well into our ‘ Sensual-Purity’ design philosophy. The flow shapes create a ‘ sculpture on wheels’ impression”, says Gorden Wagener, Vice President Design Daimler AG. “I was very inspired by the idea of designing a golf cart, giving it a new shape and new sorts of meaning. Why not treating a golf cart like a car, and making it a 'Golf Car'”.

Earlier this year, Mercedes-Benz called upon golf and automobile fans from around the world to submit their ideas for a Mercedes-Benz golf cart of the future. So began the search to find the best, most unusual, most innovative and most promising concepts. A jury chaired by Gorden Wagener then selected the best entries from among all the submissions. The winners received an exclusive invitation as VIP guests to the Open Championship.

Building on the basis provided by these ideas and concepts, and due consideration to the Mercedes-Benz design strategy, the Mercedes-Benz Advanced Design Center in Carlsbad, California, developed the Mercedes-Benz Vision Golf Cart. The cart combines the aspects of Mercedes-Benz vehicles with the functionality of a golf cart. The diamond grille, for instance, was incorporated to give the cart a modern face that is unmistakably a Mercedes-Benz.

The idea of the competition was enthusiastically taken up by golfers from all over the world like Japan, South Africa and Germany, as well as North- and South America. The most frequently mentioned ideas and requirements were then incorporated into the design study that has now been presented.

The Mercedes-Benz Vision Golf Cart and its innovative features

The Mercedes-Benz Vision Golf Cart is electric driven, powered by a battery that is kept continuously charged by a solar module integrated into the roof. Manual charging, as for a conventional golf cart, is also possible. The vehicle is controlled in innovative and intuitive fashion via a joystick mounted on the centre console, so making it possible for either passenger to drive the golf cart.
„It has the latest in modern technology. Using touch screen monitors, virtually all aspects of the cart can be controlled without extra buttons. Simplicity is the key. Intuition and pure form can maybe best describe the cart“, says Margarete Wies, Head of the Mercedes-Benz Advanced Design Center in Carlsbad, California.

The centre console also incorporates a multimedia panel that includes a rotatable docking station for an iPad or iPhone and a USB interface. Various functions that are available in the golf cart can be controlled from here, for example vehicle functions such as loudspeakers or the air-conditioning system, the head-up display, the music system or communication with the clubhouse and other golf carts.

If so required the head-up display integrated into the windscreen can also be used, when the golf cart is stationary, to show the course layout, the current status of the game or weather information. The digital speedometer is placed beneath the windscreen. One wish that came up time and time again, irrespective of country or language, was the possibility of being able to use a telephone. The cart thus also features Bluetooth, so allowing telephone calls to be made via the loudspeaker system while on the move.

An important issue is connectivity. Due to the iPad/iPhone connection to the cart it is possible to communicate directly with the golf club, for example to order drinks or food for the halfway catering. Current weather data and rain radars are available at any time. Working people have the possibility to write e-mails. In addition, users can share the digital score card or even photos from the golf game directly on social media channels.

The so-called "fore button" can be used to quickly warn other players of a misplaced shot. Pressing this button sends a warning to all other golf carts within the danger zone so that they, too, can issue a warning signal.

The interior takes its cues from the design of a Mercedes-Benz car. The elegant and ergonomically shaped seats, for example, are heated as well as ventilated and can be adjusted electronically using the Mercedes-typical controls on the side of the seat. The AIRSCARF neck-level heating system, first introduced in 2011 in the new SLK Roadster, is also envisaged as a feature of the Mercedes-Benz Vision Golf Cart. AIRSCARF, as its name suggests, wraps the neck and shoulder area in warm air, so making it possible to drive the vehicle open, even in cooler weather. There is also an integrated air-conditioning system, so ensuring a pleasant ambience even on a very hot or cold day.

The optional lightweight doors are another special feature. A click-in function allows these to be very simply fitted if the weather is not so good, so providing protection against wind and rain. A retractable lightning rod is included for added safety in case storm clouds start to gather. In bright conditions the windscreen can be darkened at the touch of a button, while it also features windscreen wipers with rain sensors, thus ensuring that they activate as soon as it starts to rain. In addition, the space behind the seats is ideal for stowing umbrellas.

One very commonly expressed request from the international entrants to the competition was, quite simply, to have plenty of stowage space. The Mercedes-Benz Vision Golf Cart therefore includes a whole range of stowage facilities. As well as the trunk compartment underneath the stowage area for the two golf bags, there are two dashboard compartments. The centre console is also specially designed to accommodate golf balls and scorecards and have a sun glasses storage. There is a small fridge fitted beneath the centre console, while cup holders between the seats will keep drinks hot or cold. An illuminated vanity mirror was another request, from female participants in particular, and is located at eye-height for the drivers.

In addition to its use on the golf course, the golf cart is also able to run on normal roads. The designers have, for example, also included all the vital features such as indicators, headlamps and tail lights. Thanks to the LED headlamps, play can also continue when the light starts to fail, as they include a floodlight function.

Although the Mercedes-Benz Vision Golf Cart is only a design study so far, there are no doubt many players who would like to see the cart become reality, bringing its fresh ideas and thus more fun, more innovation and more comfort to moving around on the golf course.

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