Mercedes-Benz to launch coupe, SUV versions of new compact car in the U.S.

Article by Christian A., on January 31, 2011

For the U.S. market in the next three years, Mercedes-Benz will launch coupe and SUV versions of its new compact car family. The carmaker is considering offering a third variant, which could either be a convertible or a shooting brake, aimed at the younger consumers.

In an interview with Automotive News Europe, Joachim Schmidt, Mercedes' global sales and marketing boss, said that the company has in development at least four models based on its new Mercedes Front-wheel-drive Architecture (MFA).

Schmidt said that Mercedes-Benz is prepared to introduce the next generation of the MFA family to the U.S. and that there would be two or three variants.

A source said that the coupe is set to be launched in summer 2013 in the U.S. This coupe is dubbed by insiders as a "baby CLS" since it is similarly styled to the brand's larger CLS coupe-styled four-door model.

And in the summer of 2014, Mercedes-Benz will be releasing an SUV that will go up against the BMW X1. These two variants will start selling in Europe three to five months before their launch in the U.S. The consumers’ growing preference for smaller vehicles is what prompted Mercedes to introduce compact cars in the U.S. as it aims to keep up with rivals BMW and Audi.

Mercedes' current A- and B-class models, which are not available in the U.S., will be replaced by the new compact car family. At the end of 2011, Mercedes will launch the next-generation B class hatchback in Europe.

This will be followed by the A class hatchback in late summer 2012. Mercedes currently doesn’t plan on selling these two MFA variants in the U.S. but if it sees a demand, it might just do so.

The source said that typically, the U.S. isn’t the market for the compact hatchback but as long as there’s a clamor for the two variants, Mercedes could introduce them in the U.S. “far quicker than in the past." [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019